Tampax Consumer Insights

Who buys Tampax?

A Tampax consumer is generally lower income, Hispanic, and adolescent age. Tampax consumers are more likely to purchase Tampax during larger pantry stocking trips. Brands such as Always, Secret, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Tampax Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
15.6%
Total Basket $ (median)
$44.59

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tampax Consumer Demographics

demographic
index
Female
103
Male
69
<24
153
25-34
132
35-44
100
45-54
86
55-64
36
65+
18
African American
94
Asian
99
Caucasian
100
Hispanic
103
demographic
index
Has Kids
101
No Kids
98
- $20k
108
$20k-40k
109
$40k-60k
98
$60k-80k
97
$80k-100k
92
$100k-125k
96
$125k +
102
No College
84
College
103
Adv. Degree
103

Understand Tampax Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tampax Basket Affinity & Size

brand
basket affinity
Always 31.4x
Secret 7.7x
Oral-B 5.9x
Olay 5.7x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
266

Where is Tampax Purchased?

channels
index
Beauty
23
Club
97
Dollar
151
Drug
256
Food
58
Gas & Convenience
14
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Cinnamon Toast Crunch 1.2x
Archer Farms 1.2x
Red Bull 1.2x

How Did They Pay?

method
index
Cash
100
Credit
94
Debit
109
Food Stamps
41

When is Tampax Purchased?

day of week
Sun
16.2%
Mon
13.3%
Tue
12.7%
Wed
13.0%
Thu
12.7%
Fri
14.6%
Sat
17.4%
time of day
Morning
14.8%
Noon
16.2%
Afternoon
33.2%
Evening
28.5%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Tampax consumers purchase?

check mark

Why do Tampax consumers try new brands?

check mark

Where do Tampax consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tampax Target Market

Arrow and target

Who actually buys Tampax? Do these consumers match the intended target market of Tampax?

Thought bubble

What motivates the target market to purchase Tampax?

magnifying glass

What other target market should Tampax look at?

venn diagram

Which other brands have a similar target market?

About Our Tampax Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.