Tampax Consumer Insights

Who buys Tampax?

A Tampax consumer is generally lower income, Hispanic, and adolescent age. Tampax consumers are more likely to purchase Tampax during larger pantry stocking trips. Brands such as Always, Secret, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Tampax Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.97
% of Basket $ (median)
15.6%
Total Basket $ (median)
$44.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tampax Consumer Demographics

demographic
index
Female
103
Male
69
<24
153
25-34
132
35-44
100
45-54
86
55-64
36
65+
18
African American
94
Asian
99
Caucasian
100
Hispanic
103
demographic
index
Has Kids
101
No Kids
98
- $20k
108
$20k-40k
109
$40k-60k
98
$60k-80k
97
$80k-100k
92
$100k-125k
96
$125k +
102
No College
84
College
103
Adv. Degree
103

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Tampax Basket Affinity & Size

brand
basket affinity
Always 31.4x
Secret 7.7x
Oral-B 5.9x
Olay 5.7x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
266

Where is Tampax Purchased?

channels
index
Beauty
23
Club
97
Dollar
151
Drug
256
Food
58
Gas & Convenience
14
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Cinnamon Toast Crunch 1.2x
Archer Farms 1.2x
Red Bull 1.2x

How Did They Pay?

method
index
Cash
100
Credit
94
Debit
109
Food Stamps
41

When is Tampax Purchased?

day of week
Sun
16.2%
Mon
13.3%
Tue
12.7%
Wed
13.0%
Thu
12.7%
Fri
14.6%
Sat
17.4%
time of day
Morning
14.8%
Noon
16.2%
Afternoon
33.2%
Evening
28.5%
Late
7.2%

Get More Tampax Data

Contact us for the latest Tampax consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tampax consumers switch to?

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Why do consumers stop buying Tampax products?

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Which retailers do Tampax shoppers prefer to shop at?

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What motivates consumers to try Tampax products?

Research the Tampax Target Market

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Who actually buys Tampax? Do these consumers match the intended target market of Tampax?

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What motivates the target market to buy Tampax?

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What other target market should Tampax look at?

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Which other brands have a similar target market?

About Our Tampax Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.