Tang Consumer Insights

Who buys Tang?

A Tang consumer is generally very low income, Asian, and adolescent age. Tang consumers are more likely to purchase Tang during larger pantry stocking trips. Brands such as Kool-Aid, Maruchan Ramen, and Hawaiian Punch also tend to be purchased in the same trip. See sample consumer insights data below.

Tang Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.54
% of Basket $ (median)
5.1%
Total Basket $ (median)
$50.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tang Consumer Demographics

demographic
index
Female
99
Male
107
<24
111
25-34
101
35-44
109
45-54
85
55-64
97
65+
64
African American
147
Asian
285
Caucasian
70
Hispanic
172
demographic
index
Has Kids
105
No Kids
88
- $20k
143
$20k-40k
137
$40k-60k
129
$60k-80k
101
$80k-100k
54
$100k-125k
76
$125k +
46
No College
119
College
102
Adv. Degree
70

Understand Tang Consumer Behavior

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Tang Basket Affinity & Size

brand
basket affinity
Kool-Aid 21.5x
Maruchan Ramen 5.8x
Hawaiian Punch 5.7x
Chef Boyardee 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
407

Where is Tang Purchased?

channels
index
Club
314
Dollar
237
Drug
9
Food
79
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.8x
Kool-Aid 1.8x
Blue Bonnet 1.6x
Huggies 1.5x

How Did They Pay?

method
index
Cash
99
Credit
84
Debit
97
Food Stamps
271

When is Tang Purchased?

day of week
Sun
14.7%
Mon
12.4%
Tue
15.1%
Wed
11.5%
Thu
12.2%
Fri
13.5%
Sat
20.5%
time of day
Morning
12.6%
Noon
16.4%
Afternoon
35.5%
Evening
28.6%
Late
6.9%

Get More Tang Data

Contact us for the latest Tang consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tang consumers switch to?

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Why do consumers stop buying Tang products?

Store front

Which retailers do Tang shoppers prefer to shop at?

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What motivates consumers to try Tang products?

Research the Tang Target Market

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Who actually buys Tang? Do these consumers match the intended target market of Tang?

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What motivates the target market to purchase Tang?

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What other target market should Tang look at?

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Which other brands have a similar target market?

About Our Tang Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.