Tang Consumer Insights

Who buys Tang? Tang consumers are generally very low income, Asian, and adolescent age. Tang consumers are more likely to purchase Tang during larger pantry stocking trips. Brands such as Kool-Aid, Maruchan Ramen, and Hawaiian Punch also tend to be purchased in the same trip. Sample consumer insights data below.

Tang Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.54
% of Basket $ (median)
5.1%
Total Basket $ (median)
$50.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tang Consumer Demographics

demographic
index
Female
99
Male
107
<24
111
25-34
101
35-44
109
45-54
85
55-64
97
65+
64
African American
147
Asian
285
Caucasian
70
Hispanic
172
demographic
index
Has Kids
105
No Kids
88
- $20k
143
$20k-40k
137
$40k-60k
129
$60k-80k
101
$80k-100k
54
$100k-125k
76
$125k +
46
No College
119
College
102
Adv. Degree
70

Understand Tang Consumer Behavior

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Tang Basket Affinity & Size

brand
basket affinity
Kool-Aid 21.5x
Maruchan Ramen 5.8x
Hawaiian Punch 5.7x
Chef Boyardee 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
407

Where is Tang Purchased?

channels
index
Club
314
Dollar
237
Drug
9
Food
79
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.8x
Kool-Aid 1.8x
Blue Bonnet 1.6x
Huggies 1.5x

How Did They Pay?

method
index
Cash
99
Credit
84
Debit
97
Food Stamps
271

When is Tang Purchased?

day of week
Sun
14.7%
Mon
12.4%
Tue
15.1%
Wed
11.5%
Thu
12.2%
Fri
13.5%
Sat
20.5%
time of day
Morning
12.6%
Noon
16.4%
Afternoon
35.5%
Evening
28.6%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tang consumers purchase?

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Why do Tang consumers try new brands?

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Where do Tang consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tang Target Market

Arrow and target

Who actually buys Tang? Do these consumers match the intended target market of Tang?

Thought bubble

What motivates the target market to purchase Tang?

magnifying glass

What other target market should Tang look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us