Tapatio Consumer Insights

Who buys Tapatio?

A Tapatio consumer is generally very low income, Hispanic, and adolescent age. Tapatio consumers are more likely to purchase Tapatio during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

Tapatio Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.23
% of Basket $ (median)
2.8%
Total Basket $ (median)
$44.39

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tapatio Consumer Demographics

demographic
index
Female
99
Male
114
<24
241
25-34
147
35-44
85
45-54
70
55-64
53
65+
60
African American
47
Asian
161
Caucasian
51
Hispanic
485
demographic
index
Has Kids
105
No Kids
89
- $20k
151
$20k-40k
138
$40k-60k
123
$60k-80k
87
$80k-100k
70
$100k-125k
68
$125k +
63
No College
130
College
102
Adv. Degree
53

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Tapatio Basket Affinity & Size

brand
basket affinity
Bar-S 11.3x
Maruchan Ramen 6.0x
Mission (Foods) 5.7x
Vlasic 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
430

Where is Tapatio Purchased?

channels
index
Club
77
Dollar
447
Drug
7
Food
156
Gas & Convenience
26
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Red Bull 1.7x
Monster Energy 1.7x
Jennie-O 1.7x

How Did They Pay?

method
index
Cash
183
Credit
50
Debit
92
Food Stamps
220

When is Tapatio Purchased?

day of week
Sun
18.5%
Mon
14.3%
Tue
12.8%
Wed
12.4%
Thu
11.1%
Fri
14.0%
Sat
16.8%
time of day
Morning
14.0%
Noon
15.0%
Afternoon
33.8%
Evening
29.8%
Late
7.5%

About Our Tapatio Consumer Insights

How do we know who buys Tapatio? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tapatio consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.