Tapatio Consumer Insights

Who buys Tapatio? Tapatio consumers are generally very low income, Hispanic, and adolescent age. Tapatio consumers are more likely to purchase Tapatio during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Mission (Foods) also tend to be purchased in the same trip. Sample consumer insights data below.

Tapatio Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.23
% of Basket $ (median)
2.8%
Total Basket $ (median)
$44.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tapatio Consumer Demographics

demographic
index
Female
99
Male
114
<24
241
25-34
147
35-44
85
45-54
70
55-64
53
65+
60
African American
47
Asian
161
Caucasian
51
Hispanic
485
demographic
index
Has Kids
105
No Kids
89
- $20k
151
$20k-40k
138
$40k-60k
123
$60k-80k
87
$80k-100k
70
$100k-125k
68
$125k +
63
No College
130
College
102
Adv. Degree
53

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Tapatio Basket Affinity & Size

brand
basket affinity
Bar-S 11.3x
Maruchan Ramen 6.0x
Mission (Foods) 5.7x
Vlasic 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
430

Where is Tapatio Purchased?

channels
index
Club
77
Dollar
447
Drug
7
Food
156
Gas & Convenience
26
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Red Bull 1.7x
Monster Energy 1.7x
Jennie-O 1.7x

How Did They Pay?

method
index
Cash
183
Credit
50
Debit
92
Food Stamps
220

When is Tapatio Purchased?

day of week
Sun
18.5%
Mon
14.3%
Tue
12.8%
Wed
12.4%
Thu
11.1%
Fri
14.0%
Sat
16.8%
time of day
Morning
14.0%
Noon
15.0%
Afternoon
33.8%
Evening
29.8%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tapatio consumers purchase?

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Why do Tapatio consumers try new brands?

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Where do Tapatio consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tapatio Target Market

Arrow and target

Who actually buys Tapatio? Do these consumers match the intended target market of Tapatio?

Thought bubble

What motivates the target market to purchase Tapatio?

magnifying glass

What other target market should Tapatio look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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