Taste Of Nature Consumer Insights

Who buys Taste Of Nature? Taste Of Nature consumers are generally very low income, Hispanic, and adolescent age. Taste Of Nature consumers are more likely to purchase Taste Of Nature during larger pantry stocking trips. Brands such as Skittles, M&M's, and Twizzlers also tend to be purchased in the same trip. Sample consumer insights data below.

Taste Of Nature Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.98
% of Basket $ (median)
5.4%
Total Basket $ (median)
$18.23

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Taste Of Nature Consumer Demographics

demographic
index
Female
99
Male
110
<24
246
25-34
90
35-44
110
45-54
98
55-64
61
65+
24
African American
61
Asian
59
Caucasian
106
Hispanic
114
demographic
index
Has Kids
110
No Kids
76
- $20k
131
$20k-40k
109
$40k-60k
119
$60k-80k
76
$80k-100k
110
$100k-125k
95
$125k +
67
No College
107
College
105
Adv. Degree
65

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Taste Of Nature Basket Affinity & Size

brand
basket affinity
Skittles 31.4x
M&M's 17.0x
Twizzlers 11.2x
Twix 10.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
211

Where is Taste Of Nature Purchased?

channels
index
Beauty
217
Dollar
148
Drug
645
Food
1
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.8x
Totino's Party Pizza 1.8x
Marlboro Gold Pack 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
149
Credit
70
Debit
104
Food Stamps
108

When is Taste Of Nature Purchased?

day of week
Sun
12.3%
Mon
10.6%
Tue
12.1%
Wed
11.9%
Thu
10.6%
Fri
23.4%
Sat
19.1%
time of day
Morning
15.0%
Noon
10.3%
Afternoon
32.6%
Evening
32.6%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Taste Of Nature consumers purchase?

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Why do Taste Of Nature consumers try new brands?

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Where do Taste Of Nature consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Taste Of Nature Target Market

Arrow and target

Who actually buys Taste Of Nature? Do these consumers match the intended target market of Taste Of Nature?

Thought bubble

What motivates the target market to purchase Taste Of Nature?

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What other target market should Taste Of Nature look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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