Taster's Choice Consumer Insights

Who buys Taster's Choice?

A Taster's Choice consumer is generally very low income, Asian, and adolescent age. Taster's Choice consumers are more likely to purchase Taster's Choice during mid to large sized trips. Brands such as Post Honey Bunches Of Oats, Nutella, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Taster's Choice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.79
% of Basket $ (median)
11.3%
Total Basket $ (median)
$104.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Taster's Choice Consumer Demographics

demographic
index
Female
89
Male
210
<24
223
25-34
106
35-44
96
45-54
91
55-64
66
65+
136
African American
38
Asian
615
Caucasian
47
Hispanic
129
demographic
index
Has Kids
100
No Kids
100
- $20k
135
$20k-40k
106
$40k-60k
100
$60k-80k
89
$80k-100k
90
$100k-125k
76
$125k +
121
No College
84
College
101
Adv. Degree
116

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Taster's Choice Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 16.6x
Nutella 14.2x
Oroweat 13.9x
Dannon Danimals 11.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
229
Pantry Stocking (21+ Items)
218

Where is Taster's Choice Purchased?

channels
index
Club
866
Dollar
43
Drug
19
Food
14
Gas & Convenience
6
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Horizon Organic 1.5x
Almond Breeze 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
104
Credit
121
Debit
77
Food Stamps
136

When is Taster's Choice Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
13.9%
Wed
12.0%
Thu
11.2%
Fri
14.1%
Sat
17.6%
time of day
Morning
8.9%
Noon
26.9%
Afternoon
39.3%
Evening
22.9%
Late
2.0%

Get More Taster's Choice Data

Contact us for the latest Taster's Choice consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Taster's Choice consumers switch to?

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Why do consumers stop buying Taster's Choice products?

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Which retailers do Taster's Choice shoppers prefer to shop at?

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What motivates consumers to try Taster's Choice products?

Research the Taster's Choice Target Market

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Who actually buys Taster's Choice? Do these consumers match the intended target market of Taster's Choice?

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What motivates the target market to purchase Taster's Choice?

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What other target market should Taster's Choice look at?

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Which other brands have a similar target market?

About Our Taster's Choice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.