Taster's Choice Consumer Insights

Who buys Taster's Choice?

A Taster's Choice consumer is generally very low income, Asian, and adolescent age. Taster's Choice consumers are more likely to purchase Taster's Choice during mid to large sized trips. Brands such as Post Honey Bunches Of Oats, Nutella, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Taster's Choice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.79
% of Basket $ (median)
11.3%
Total Basket $ (median)
$104.39

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Taster's Choice Consumer Demographics

demographic
index
Female
89
Male
210
<24
223
25-34
106
35-44
96
45-54
91
55-64
66
65+
136
African American
38
Asian
615
Caucasian
47
Hispanic
129
demographic
index
Has Kids
100
No Kids
100
- $20k
135
$20k-40k
106
$40k-60k
100
$60k-80k
89
$80k-100k
90
$100k-125k
76
$125k +
121
No College
84
College
101
Adv. Degree
116

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Taster's Choice Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 16.6x
Nutella 14.2x
Oroweat 13.9x
Dannon Danimals 11.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
229
Pantry Stocking (21+ Items)
218

Where is Taster's Choice Purchased?

channels
index
Club
866
Dollar
43
Drug
19
Food
14
Gas & Convenience
6
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Horizon Organic 1.5x
Almond Breeze 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
104
Credit
121
Debit
77
Food Stamps
136

When is Taster's Choice Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
13.9%
Wed
12.0%
Thu
11.2%
Fri
14.1%
Sat
17.6%
time of day
Morning
8.9%
Noon
26.9%
Afternoon
39.3%
Evening
22.9%
Late
2.0%

About Our Taster's Choice Consumer Insights

How do we know who buys Taster's Choice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Taster's Choice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.