Taster's Choice Consumer Insights

Who buys Taster's Choice? Taster's Choice consumers are generally very low income, Asian, and adolescent age. Taster's Choice consumers are more likely to purchase Taster's Choice during mid to large sized trips. Brands such as Post Honey Bunches Of Oats, Nutella, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Taster's Choice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.79
% of Basket $ (median)
11.3%
Total Basket $ (median)
$104.39

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Taster's Choice Consumer Demographics

demographic
index
Female
89
Male
210
<24
223
25-34
106
35-44
96
45-54
91
55-64
66
65+
136
African American
38
Asian
615
Caucasian
47
Hispanic
129
demographic
index
Has Kids
100
No Kids
100
- $20k
135
$20k-40k
106
$40k-60k
100
$60k-80k
89
$80k-100k
90
$100k-125k
76
$125k +
121
No College
84
College
101
Adv. Degree
116

Understand Taster's Choice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Taster's Choice Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 16.6x
Nutella 14.2x
Oroweat 13.9x
Dannon Danimals 11.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
229
Pantry Stocking (21+ Items)
218

Where is Taster's Choice Purchased?

channels
index
Club
866
Dollar
43
Drug
19
Food
14
Gas & Convenience
6
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Horizon Organic 1.5x
Almond Breeze 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
104
Credit
121
Debit
77
Food Stamps
136

When is Taster's Choice Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
13.9%
Wed
12.0%
Thu
11.2%
Fri
14.1%
Sat
17.6%
time of day
Morning
8.9%
Noon
26.9%
Afternoon
39.3%
Evening
22.9%
Late
2.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Taster's Choice consumers purchase?

check mark

Why do Taster's Choice consumers try new brands?

check mark

Where do Taster's Choice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Taster's Choice Target Market

Arrow and target

Who actually buys Taster's Choice? Do these consumers match the intended target market of Taster's Choice?

Thought bubble

What motivates the target market to purchase Taster's Choice?

magnifying glass

What other target market should Taster's Choice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us