Tasti Lee Consumer Insights

Who buys Tasti Lee? A Tasti Lee consumer is generally very high income, Caucasian, and senior age. Tasti Lee consumers are more likely to purchase Tasti Lee during larger pantry stocking trips. Brands such as Boars Head, Arnold, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Tasti Lee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.4%
Total Basket $ (median)
$58.31

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tasti Lee Consumer Demographics

demographic
index
Female
100
Male
99
<24
59
25-34
78
35-44
90
45-54
111
55-64
166
65+
228
African American
105
Asian
48
Caucasian
107
Hispanic
96
demographic
index
Has Kids
88
No Kids
128
- $20k
83
$20k-40k
96
$40k-60k
101
$60k-80k
100
$80k-100k
102
$100k-125k
104
$125k +
108
No College
105
College
98
Adv. Degree
102

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Tasti Lee Basket Affinity & Size

brand
basket affinity
Boars Head 16.0x
Arnold 8.3x
Old El Paso 7.0x
Fresh Express 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
425

Where is Tasti Lee Purchased?

channels
index
Drug
0
Food
255
Gas & Convenience
0
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Boars Head 2.2x
Goya 1.8x
Arnold 1.8x

How Did They Pay?

method
index
Cash
87
Credit
114
Debit
96
Food Stamps
99

When is Tasti Lee Purchased?

day of week
Sun
19.2%
Mon
14.7%
Tue
12.2%
Wed
11.2%
Thu
12.3%
Fri
14.0%
Sat
16.4%
time of day
Morning
14.7%
Noon
16.9%
Afternoon
38.8%
Evening
26.2%
Late
3.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tasti Lee consumers purchase?

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Why do Tasti Lee consumers try new brands?

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Where do Tasti Lee consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tasti Lee Target Market

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Who actually buys Tasti Lee? Do these consumers match the intended target market of Tasti Lee?

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What motivates the target market to purchase Tasti Lee?

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What other target market should Tasti Lee look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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