Tasty Bite Consumer Insights

Who buys Tasty Bite?

A Tasty Bite consumer is generally very high income, Asian, and senior age. Tasty Bite consumers are more likely to purchase Tasty Bite during larger pantry stocking trips. Brands such as Nutella, Oroweat, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Tasty Bite Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$139.57

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tasty Bite Consumer Demographics

demographic
index
Female
98
Male
116
<24
73
25-34
77
35-44
118
45-54
97
55-64
91
65+
133
African American
56
Asian
169
Caucasian
95
Hispanic
92
demographic
index
Has Kids
104
No Kids
92
- $20k
46
$20k-40k
66
$40k-60k
79
$60k-80k
96
$80k-100k
115
$100k-125k
112
$125k +
194
No College
47
College
100
Adv. Degree
162

Understand Tasty Bite Consumer Behavior

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Tasty Bite Basket Affinity & Size

brand
basket affinity
Nutella 15.0x
Oroweat 14.1x
Skippy 13.1x
Horizon Organic 11.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
214
Pantry Stocking (21+ Items)
306

Where is Tasty Bite Purchased?

channels
index
Club
872
Drug
4
Food
13
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Taylor Farms 1.7x
Smart Balance 1.7x
Dannon Oikos 1.7x

How Did They Pay?

method
index
Cash
42
Credit
134
Debit
109
Food Stamps
36

When is Tasty Bite Purchased?

day of week
Sun
18.4%
Mon
13.9%
Tue
12.1%
Wed
10.7%
Thu
11.7%
Fri
12.9%
Sat
20.3%
time of day
Morning
7.2%
Noon
26.3%
Afternoon
44.2%
Evening
20.6%
Late
1.7%

About Our Tasty Bite Consumer Insights

How do we know who buys Tasty Bite? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tasty Bite consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.