Tasty Bite Consumer Insights

Who buys Tasty Bite? A Tasty Bite consumer is generally very high income, Asian, and senior age. Tasty Bite consumers are more likely to purchase Tasty Bite during larger pantry stocking trips. Brands such as Nutella, Oroweat, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

Tasty Bite Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$139.57

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tasty Bite Consumer Demographics

demographic
index
Female
98
Male
116
<24
73
25-34
77
35-44
118
45-54
97
55-64
91
65+
133
African American
56
Asian
169
Caucasian
95
Hispanic
92
demographic
index
Has Kids
104
No Kids
92
- $20k
46
$20k-40k
66
$40k-60k
79
$60k-80k
96
$80k-100k
115
$100k-125k
112
$125k +
194
No College
47
College
100
Adv. Degree
162

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Tasty Bite Basket Affinity & Size

brand
basket affinity
Nutella 15.0x
Oroweat 14.1x
Skippy 13.1x
Horizon Organic 11.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
214
Pantry Stocking (21+ Items)
306

Where is Tasty Bite Purchased?

channels
index
Club
872
Drug
4
Food
13
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Taylor Farms 1.7x
Smart Balance 1.7x
Dannon Oikos 1.7x

How Did They Pay?

method
index
Cash
42
Credit
134
Debit
109
Food Stamps
36

When is Tasty Bite Purchased?

day of week
Sun
18.4%
Mon
13.9%
Tue
12.1%
Wed
10.7%
Thu
11.7%
Fri
12.9%
Sat
20.3%
time of day
Morning
7.2%
Noon
26.3%
Afternoon
44.2%
Evening
20.6%
Late
1.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tasty Bite consumers purchase?

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Why do Tasty Bite consumers try new brands?

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Where do Tasty Bite consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tasty Bite Target Market

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Who actually buys Tasty Bite? Do these consumers match the intended target market of Tasty Bite?

Thought bubble

What motivates the target market to purchase Tasty Bite?

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What other target market should Tasty Bite look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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