Tastykake Consumer Insights

Who buys Tastykake? A Tastykake consumer is generally lower income, Caucasian, and older age. Tastykake consumers are more likely to purchase Tastykake during larger pantry stocking trips. Brands such as Utz, Entenmann's, and Little Debbie also tend to be purchased in the same trip. Sample consumer insights data below.

Tastykake Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.6%
Total Basket $ (median)
$37.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tastykake Consumer Demographics

demographic
index
Female
99
Male
106
<24
67
25-34
74
35-44
101
45-54
124
55-64
129
65+
105
African American
103
Asian
30
Caucasian
113
Hispanic
52
demographic
index
Has Kids
99
No Kids
102
- $20k
103
$20k-40k
106
$40k-60k
105
$60k-80k
95
$80k-100k
104
$100k-125k
100
$125k +
84
No College
135
College
95
Adv. Degree
84

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Tastykake Basket Affinity & Size

brand
basket affinity
Utz 5.8x
Entenmann's 5.4x
Little Debbie 4.7x
YoCrunch 4.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
325

Where is Tastykake Purchased?

channels
index
Club
7
Dollar
296
Drug
19
Food
182
Gas & Convenience
361
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Utz 1.6x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
136
Credit
87
Debit
89
Food Stamps
145

When is Tastykake Purchased?

day of week
Sun
17.9%
Mon
13.5%
Tue
12.0%
Wed
12.6%
Thu
12.3%
Fri
14.8%
Sat
16.8%
time of day
Morning
16.9%
Noon
15.0%
Afternoon
33.2%
Evening
27.6%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tastykake consumers purchase?

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Why do Tastykake consumers try new brands?

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Where do Tastykake consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tastykake Target Market

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Who actually buys Tastykake? Do these consumers match the intended target market of Tastykake?

Thought bubble

What motivates the target market to purchase Tastykake?

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What other target market should Tastykake look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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