Tastykake Consumer Insights

Who buys Tastykake?

A Tastykake consumer is generally lower income, Caucasian, and older age. Tastykake consumers are more likely to purchase Tastykake during larger pantry stocking trips. Brands such as Utz, Entenmann's, and Little Debbie also tend to be purchased in the same trip. See sample consumer insights data below.

Tastykake Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.6%
Total Basket $ (median)
$37.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tastykake Consumer Demographics

demographic
index
Female
99
Male
106
<24
67
25-34
74
35-44
101
45-54
124
55-64
129
65+
105
African American
103
Asian
30
Caucasian
113
Hispanic
52
demographic
index
Has Kids
99
No Kids
102
- $20k
103
$20k-40k
106
$40k-60k
105
$60k-80k
95
$80k-100k
104
$100k-125k
100
$125k +
84
No College
135
College
95
Adv. Degree
84

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Tastykake Basket Affinity & Size

brand
basket affinity
Utz 5.8x
Entenmann's 5.4x
Little Debbie 4.7x
YoCrunch 4.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
325

Where is Tastykake Purchased?

channels
index
Club
7
Dollar
296
Drug
19
Food
182
Gas & Convenience
361
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Utz 1.6x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
136
Credit
87
Debit
89
Food Stamps
145

When is Tastykake Purchased?

day of week
Sun
17.9%
Mon
13.5%
Tue
12.0%
Wed
12.6%
Thu
12.3%
Fri
14.8%
Sat
16.8%
time of day
Morning
16.9%
Noon
15.0%
Afternoon
33.2%
Evening
27.6%
Late
7.2%

Get More Tastykake Data

Contact us for the latest Tastykake consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tastykake consumers switch to?

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Why do consumers stop buying Tastykake products?

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Which retailers do Tastykake shoppers prefer to shop at?

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What motivates consumers to try Tastykake products?

Research the Tastykake Target Market

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Who actually buys Tastykake? Do these consumers match the intended target market of Tastykake?

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What motivates the target market to buy Tastykake?

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What other target market should Tastykake look at?

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Which other brands have a similar target market?

About Our Tastykake Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.