Tastykake Consumer Insights

Who buys Tastykake?

A Tastykake consumer is generally lower income, Caucasian, and older age. Tastykake consumers are more likely to purchase Tastykake during larger pantry stocking trips. Brands such as Utz, Entenmann's, and Little Debbie also tend to be purchased in the same trip. See sample consumer insights data below.

Tastykake Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.6%
Total Basket $ (median)
$37.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tastykake Consumer Demographics

demographic
index
Female
99
Male
106
<24
67
25-34
74
35-44
101
45-54
124
55-64
129
65+
105
African American
103
Asian
30
Caucasian
113
Hispanic
52
demographic
index
Has Kids
99
No Kids
102
- $20k
103
$20k-40k
106
$40k-60k
105
$60k-80k
95
$80k-100k
104
$100k-125k
100
$125k +
84
No College
135
College
95
Adv. Degree
84

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Tastykake Basket Affinity & Size

brand
basket affinity
Utz 5.8x
Entenmann's 5.4x
Little Debbie 4.7x
YoCrunch 4.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
325

Where is Tastykake Purchased?

channels
index
Club
7
Dollar
296
Drug
19
Food
182
Gas & Convenience
361
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Utz 1.6x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
136
Credit
87
Debit
89
Food Stamps
145

When is Tastykake Purchased?

day of week
Sun
17.9%
Mon
13.5%
Tue
12.0%
Wed
12.6%
Thu
12.3%
Fri
14.8%
Sat
16.8%
time of day
Morning
16.9%
Noon
15.0%
Afternoon
33.2%
Evening
27.6%
Late
7.2%

About Our Tastykake Consumer Insights

How do we know who buys Tastykake? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tastykake consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.