Tastykake Kandy Kakes Consumer Insights

Who buys Tastykake Kandy Kakes?

A Tastykake Kandy Kakes consumer is generally very high income, Caucasian, and upper middle age. Tastykake Kandy Kakes consumers are more likely to purchase Tastykake Kandy Kakes during larger pantry stocking trips. Brands such as Utz, Entenmann's, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Tastykake Kandy Kakes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$49.14

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tastykake Kandy Kakes Consumer Demographics

demographic
index
Female
99
Male
106
<24
85
25-34
69
35-44
90
45-54
167
55-64
97
65+
75
African American
42
Asian
11
Caucasian
123
Hispanic
19
demographic
index
Has Kids
99
No Kids
102
- $20k
89
$20k-40k
79
$40k-60k
94
$60k-80k
99
$80k-100k
109
$100k-125k
114
$125k +
125
No College
161
College
91
Adv. Degree
70

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Tastykake Kandy Kakes Basket Affinity & Size

brand
basket affinity
Utz 7.7x
Entenmann's 5.8x
Chef Boyardee 5.4x
Perdue 5.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
372

Where is Tastykake Kandy Kakes Purchased?

channels
index
Club
4
Dollar
208
Drug
27
Food
153
Gas & Convenience
422
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.7x
Perdue 2.3x
YoCrunch 2.2x
Maxwell House 2.1x

How Did They Pay?

method
index
Cash
156
Credit
79
Debit
89
Food Stamps
122

When is Tastykake Kandy Kakes Purchased?

day of week
Sun
19.3%
Mon
13.4%
Tue
11.3%
Wed
12.5%
Thu
11.4%
Fri
14.5%
Sat
17.7%
time of day
Morning
16.2%
Noon
15.3%
Afternoon
33.6%
Evening
27.5%
Late
7.5%

About Our Tastykake Kandy Kakes Consumer Insights

How do we know who buys Tastykake Kandy Kakes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tastykake Kandy Kakes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.