Tastykake Koffee Kake Consumer Insights

Who buys Tastykake Koffee Kake?

A Tastykake Koffee Kake consumer is generally lower income, Caucasian, and older age. Tastykake Koffee Kake consumers are more likely to purchase Tastykake Koffee Kake during larger pantry stocking trips. Brands such as Entenmann's, Utz, and Prego also tend to be purchased in the same trip. Sample consumer insights data below.

Tastykake Koffee Kake Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.4%
Total Basket $ (median)
$46.37

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tastykake Koffee Kake Consumer Demographics

demographic
index
Female
100
Male
105
<24
62
25-34
75
35-44
91
45-54
140
55-64
152
65+
65
African American
104
Asian
39
Caucasian
113
Hispanic
35
demographic
index
Has Kids
94
No Kids
113
- $20k
85
$20k-40k
122
$40k-60k
102
$60k-80k
66
$80k-100k
119
$100k-125k
119
$125k +
87
No College
128
College
99
Adv. Degree
69

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Tastykake Koffee Kake Basket Affinity & Size

brand
basket affinity
Entenmann's 13.4x
Utz 10.2x
Prego 8.3x
Perdue 7.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
326

Where is Tastykake Koffee Kake Purchased?

channels
index
Club
10
Dollar
149
Drug
47
Food
165
Gas & Convenience
472
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.4x
Perdue 2.2x
Sunny Meadow 2.1x
YoCrunch 2.1x

How Did They Pay?

method
index
Cash
177
Credit
82
Debit
76
Food Stamps
127

When is Tastykake Koffee Kake Purchased?

day of week
Sun
21.4%
Mon
11.1%
Tue
10.9%
Wed
12.4%
Thu
12.8%
Fri
13.9%
Sat
17.5%
time of day
Morning
21.6%
Noon
13.7%
Afternoon
32.0%
Evening
25.9%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tastykake Koffee Kake consumers purchase?

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Why do Tastykake Koffee Kake consumers try new brands?

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Where do Tastykake Koffee Kake consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tastykake Koffee Kake Target Market

Arrow and target

Who actually buys Tastykake Koffee Kake? Do these consumers match the intended target market of Tastykake Koffee Kake?

Thought bubble

What motivates the target market to purchase Tastykake Koffee Kake?

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What other target market should Tastykake Koffee Kake look at?

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Which other brands have a similar target market?

About Our Tastykake Koffee Kake Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.