Tastykake Koffee Kake Consumer Insights

Who buys Tastykake Koffee Kake?

A Tastykake Koffee Kake consumer is generally lower income, Caucasian, and older age. Tastykake Koffee Kake consumers are more likely to purchase Tastykake Koffee Kake during larger pantry stocking trips. Brands such as Entenmann's, Utz, and Prego also tend to be purchased in the same trip. See sample consumer insights data below.

Tastykake Koffee Kake Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.4%
Total Basket $ (median)
$46.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tastykake Koffee Kake Consumer Demographics

demographic
index
Female
100
Male
105
<24
62
25-34
75
35-44
91
45-54
140
55-64
152
65+
65
African American
104
Asian
39
Caucasian
113
Hispanic
35
demographic
index
Has Kids
94
No Kids
113
- $20k
85
$20k-40k
122
$40k-60k
102
$60k-80k
66
$80k-100k
119
$100k-125k
119
$125k +
87
No College
128
College
99
Adv. Degree
69

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Tastykake Koffee Kake Basket Affinity & Size

brand
basket affinity
Entenmann's 13.4x
Utz 10.2x
Prego 8.3x
Perdue 7.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
326

Where is Tastykake Koffee Kake Purchased?

channels
index
Club
10
Dollar
149
Drug
47
Food
165
Gas & Convenience
472
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.4x
Perdue 2.2x
Sunny Meadow 2.1x
YoCrunch 2.1x

How Did They Pay?

method
index
Cash
177
Credit
82
Debit
76
Food Stamps
127

When is Tastykake Koffee Kake Purchased?

day of week
Sun
21.4%
Mon
11.1%
Tue
10.9%
Wed
12.4%
Thu
12.8%
Fri
13.9%
Sat
17.5%
time of day
Morning
21.6%
Noon
13.7%
Afternoon
32.0%
Evening
25.9%
Late
6.8%

Get More Tastykake Koffee Kake Data

Contact us for the latest Tastykake Koffee Kake consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tastykake Koffee Kake consumers switch to?

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Why do consumers stop buying Tastykake Koffee Kake products?

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Which retailers do Tastykake Koffee Kake shoppers prefer to shop at?

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What motivates consumers to try Tastykake Koffee Kake products?

Research the Tastykake Koffee Kake Target Market

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Who actually buys Tastykake Koffee Kake? Do these consumers match the intended target market of Tastykake Koffee Kake?

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What motivates the target market to purchase Tastykake Koffee Kake?

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What other target market should Tastykake Koffee Kake look at?

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Which other brands have a similar target market?

About Our Tastykake Koffee Kake Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.