Tastykake Krimpets Consumer Insights

Who buys Tastykake Krimpets?

A Tastykake Krimpets consumer is generally slightly higher income, African American, and upper middle age. Tastykake Krimpets consumers are more likely to purchase Tastykake Krimpets during larger pantry stocking trips. Brands such as Utz, Kelloggs Pop Tarts, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Tastykake Krimpets Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.37

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tastykake Krimpets Consumer Demographics

demographic
index
Female
99
Male
111
<24
80
25-34
70
35-44
104
45-54
131
55-64
113
65+
93
African American
152
Asian
29
Caucasian
114
Hispanic
29
demographic
index
Has Kids
103
No Kids
93
- $20k
84
$20k-40k
95
$40k-60k
111
$60k-80k
109
$80k-100k
114
$100k-125k
90
$125k +
82
No College
144
College
92
Adv. Degree
85

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Tastykake Krimpets Basket Affinity & Size

brand
basket affinity
Utz 14.2x
Kelloggs Pop Tarts 7.5x
Entenmann's 7.3x
Perdue 6.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
388

Where is Tastykake Krimpets Purchased?

channels
index
Dollar
112
Drug
32
Food
148
Gas & Convenience
273
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.0x
Perdue 2.6x
Entenmann's 2.2x
YoCrunch 2.1x

How Did They Pay?

method
index
Cash
174
Credit
73
Debit
82
Food Stamps
153

When is Tastykake Krimpets Purchased?

day of week
Sun
20.9%
Mon
14.2%
Tue
11.5%
Wed
13.3%
Thu
10.8%
Fri
12.7%
Sat
16.7%
time of day
Morning
16.9%
Noon
16.0%
Afternoon
30.8%
Evening
28.2%
Late
8.0%

About Our Tastykake Krimpets Consumer Insights

How do we know who buys Tastykake Krimpets? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tastykake Krimpets consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.