Tastykake Krimpets Consumer Insights

Who buys Tastykake Krimpets?

A Tastykake Krimpets consumer is generally slightly higher income, African American, and upper middle age. Tastykake Krimpets consumers are more likely to purchase Tastykake Krimpets during larger pantry stocking trips. Brands such as Utz, Kelloggs Pop Tarts, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Tastykake Krimpets Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.37

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tastykake Krimpets Consumer Demographics

demographic
index
Female
99
Male
111
<24
80
25-34
70
35-44
104
45-54
131
55-64
113
65+
93
African American
152
Asian
29
Caucasian
114
Hispanic
29
demographic
index
Has Kids
103
No Kids
93
- $20k
84
$20k-40k
95
$40k-60k
111
$60k-80k
109
$80k-100k
114
$100k-125k
90
$125k +
82
No College
144
College
92
Adv. Degree
85

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Tastykake Krimpets Basket Affinity & Size

brand
basket affinity
Utz 14.2x
Kelloggs Pop Tarts 7.5x
Entenmann's 7.3x
Perdue 6.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
388

Where is Tastykake Krimpets Purchased?

channels
index
Dollar
112
Drug
32
Food
148
Gas & Convenience
273
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.0x
Perdue 2.6x
Entenmann's 2.2x
YoCrunch 2.1x

How Did They Pay?

method
index
Cash
174
Credit
73
Debit
82
Food Stamps
153

When is Tastykake Krimpets Purchased?

day of week
Sun
20.9%
Mon
14.2%
Tue
11.5%
Wed
13.3%
Thu
10.8%
Fri
12.7%
Sat
16.7%
time of day
Morning
16.9%
Noon
16.0%
Afternoon
30.8%
Evening
28.2%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tastykake Krimpets consumers purchase?

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Why do Tastykake Krimpets consumers try new brands?

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Where do Tastykake Krimpets consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tastykake Krimpets Target Market

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Who actually buys Tastykake Krimpets? Do these consumers match the intended target market of Tastykake Krimpets?

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What motivates the target market to purchase Tastykake Krimpets?

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What other target market should Tastykake Krimpets look at?

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Which other brands have a similar target market?

About Our Tastykake Krimpets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.