Tate Lyle Consumer Insights

Who buys Tate Lyle?

A Tate Lyle consumer is generally lower income, African American, and young adult age. Tate Lyle consumers are more likely to purchase Tate Lyle during larger pantry stocking trips. Brands such as Starkist, Farmers Market, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Tate Lyle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
9.0%
Total Basket $ (median)
$33.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tate Lyle Consumer Demographics

demographic
index
Female
100
Male
97
<24
59
25-34
128
35-44
93
45-54
96
55-64
89
65+
43
African American
202
Asian
105
Caucasian
94
Hispanic
67
demographic
index
Has Kids
93
No Kids
116
- $20k
121
$20k-40k
149
$40k-60k
114
$60k-80k
99
$80k-100k
76
$100k-125k
68
$125k +
55
No College
74
College
103
Adv. Degree
114

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Tate Lyle Basket Affinity & Size

brand
basket affinity
Starkist 16.1x
Farmers Market 10.2x
Nutella 6.7x
Glade 6.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
330

Where is Tate Lyle Purchased?

channels
index
Food
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.9x
Gold Peak 1.8x
Ro-Tel 1.8x
Diet Dr Pepper 1.8x

How Did They Pay?

method
index
Cash
98
Credit
94
Debit
89
Food Stamps
271

When is Tate Lyle Purchased?

day of week
Sun
15.7%
Mon
12.6%
Tue
12.5%
Wed
13.7%
Thu
13.0%
Fri
15.8%
Sat
16.6%
time of day
Morning
14.0%
Noon
15.8%
Afternoon
34.6%
Evening
26.3%
Late
9.2%

Get More Tate Lyle Data

Contact us for the latest Tate Lyle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tate Lyle consumers switch to?

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Why do consumers stop buying Tate Lyle products?

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Which retailers do Tate Lyle shoppers prefer to shop at?

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What motivates consumers to try Tate Lyle products?

Research the Tate Lyle Target Market

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Who actually buys Tate Lyle? Do these consumers match the intended target market of Tate Lyle?

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What motivates the target market to purchase Tate Lyle?

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What other target market should Tate Lyle look at?

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Which other brands have a similar target market?

About Our Tate Lyle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.