Tate Lyle Consumer Insights

Who buys Tate Lyle?

A Tate Lyle consumer is generally lower income, African American, and young adult age. Tate Lyle consumers are more likely to purchase Tate Lyle during larger pantry stocking trips. Brands such as Starkist, Farmers Market, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Tate Lyle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
9.0%
Total Basket $ (median)
$33.20

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tate Lyle Consumer Demographics

demographic
index
Female
100
Male
97
<24
59
25-34
128
35-44
93
45-54
96
55-64
89
65+
43
African American
202
Asian
105
Caucasian
94
Hispanic
67
demographic
index
Has Kids
93
No Kids
116
- $20k
121
$20k-40k
149
$40k-60k
114
$60k-80k
99
$80k-100k
76
$100k-125k
68
$125k +
55
No College
74
College
103
Adv. Degree
114

Understand Tate Lyle Consumer Behavior

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Tate Lyle Basket Affinity & Size

brand
basket affinity
Starkist 16.1x
Farmers Market 10.2x
Nutella 6.7x
Glade 6.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
330

Where is Tate Lyle Purchased?

channels
index
Food
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.9x
Gold Peak 1.8x
Ro-Tel 1.8x
Diet Dr Pepper 1.8x

How Did They Pay?

method
index
Cash
98
Credit
94
Debit
89
Food Stamps
271

When is Tate Lyle Purchased?

day of week
Sun
15.7%
Mon
12.6%
Tue
12.5%
Wed
13.7%
Thu
13.0%
Fri
15.8%
Sat
16.6%
time of day
Morning
14.0%
Noon
15.8%
Afternoon
34.6%
Evening
26.3%
Late
9.2%

About Our Tate Lyle Consumer Insights

How do we know who buys Tate Lyle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tate Lyle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.