Taylor Farms Consumer Insights

Who buys Taylor Farms?

A Taylor Farms consumer is generally very high income, Asian, and senior age. Taylor Farms consumers are more likely to purchase Taylor Farms during larger pantry stocking trips. Brands such as Generic Pma, Del Monte, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Taylor Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.4%
Total Basket $ (median)
$91.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Taylor Farms Consumer Demographics

demographic
index
Female
100
Male
97
<24
72
25-34
88
35-44
97
45-54
113
55-64
119
65+
134
African American
114
Asian
127
Caucasian
95
Hispanic
103
demographic
index
Has Kids
94
No Kids
113
- $20k
75
$20k-40k
79
$40k-60k
94
$60k-80k
98
$80k-100k
112
$100k-125k
119
$125k +
127
No College
78
College
102
Adv. Degree
118

Understand Taylor Farms Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Taylor Farms Basket Affinity & Size

brand
basket affinity
Generic Pma 13.3x
Del Monte 11.2x
TURKEY KNOB 6.5x
Jennie-O 5.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
209
Pantry Stocking (21+ Items)
289

Where is Taylor Farms Purchased?

channels
index
Beauty
2
Club
592
Dollar
8
Drug
7
Food
41
Gas & Convenience
1
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.4x
King's Hawaiian 1.3x
Jennie-O 1.3x
Bolthouse Farms 1.3x

How Did They Pay?

method
index
Cash
90
Credit
98
Debit
112
Food Stamps
79

When is Taylor Farms Purchased?

day of week
Sun
18.1%
Mon
14.2%
Tue
12.4%
Wed
11.7%
Thu
11.4%
Fri
14.1%
Sat
18.1%
time of day
Morning
14.3%
Noon
18.6%
Afternoon
38.2%
Evening
26.2%
Late
2.7%

Get More Taylor Farms Data

Contact us for the latest Taylor Farms consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Taylor Farms consumers switch to?

Stop sign

Why do consumers stop buying Taylor Farms products?

Store front

Which retailers do Taylor Farms shoppers prefer to shop at?

Sale sign

What motivates consumers to try Taylor Farms products?

Research the Taylor Farms Target Market

Arrow and target

Who actually buys Taylor Farms? Do these consumers match the intended target market of Taylor Farms?

Thought bubble

What motivates the target market to buy Taylor Farms?

Magnifying glass

What other target market should Taylor Farms look at?

Venn diagram

Which other brands have a similar target market?

About Our Taylor Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.