Tazo Consumer Insights

Who buys Tazo? Tazo consumers are generally very high income, Asian, and adolescent age. Tazo consumers are more likely to purchase Tazo during larger pantry stocking trips. Brands such as Archer Farms, Starbucks, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Tazo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.75
% of Basket $ (median)
8.7%
Total Basket $ (median)
$42.87

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tazo Consumer Demographics

demographic
index
Female
100
Male
97
<24
106
25-34
103
35-44
102
45-54
101
55-64
79
65+
97
African American
69
Asian
136
Caucasian
97
Hispanic
98
demographic
index
Has Kids
91
No Kids
119
- $20k
94
$20k-40k
73
$40k-60k
89
$60k-80k
89
$80k-100k
97
$100k-125k
122
$125k +
158
No College
59
College
100
Adv. Degree
146

Understand Tazo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tazo Basket Affinity & Size

brand
basket affinity
Archer Farms 15.2x
Starbucks 7.3x
Horizon Organic 6.4x
Bertolli 5.6x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
316

Where is Tazo Purchased?

channels
index
Club
17
Dollar
12
Drug
10
Food
107
Gas & Convenience
8
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Archer Farms 1.6x
Starbucks 1.5x

How Did They Pay?

method
index
Cash
68
Credit
114
Debit
104
Food Stamps
73

When is Tazo Purchased?

day of week
Sun
17.7%
Mon
13.2%
Tue
13.2%
Wed
12.7%
Thu
12.1%
Fri
14.1%
Sat
17.0%
time of day
Morning
14.6%
Noon
16.8%
Afternoon
34.7%
Evening
27.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Tazo consumers purchase?

check mark

Why do Tazo consumers try new brands?

check mark

Where do Tazo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tazo Target Market

Arrow and target

Who actually buys Tazo? Do these consumers match the intended target market of Tazo?

Thought bubble

What motivates the target market to purchase Tazo?

magnifying glass

What other target market should Tazo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us