Tazo Consumer Insights

Who buys Tazo?

A Tazo consumer is generally very high income, Asian, and adolescent age. Tazo consumers are more likely to purchase Tazo during larger pantry stocking trips. Brands such as Archer Farms, Starbucks, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Tazo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.75
% of Basket $ (median)
8.7%
Total Basket $ (median)
$42.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tazo Consumer Demographics

demographic
index
Female
100
Male
97
<24
106
25-34
103
35-44
102
45-54
101
55-64
79
65+
97
African American
69
Asian
136
Caucasian
97
Hispanic
98
demographic
index
Has Kids
91
No Kids
119
- $20k
94
$20k-40k
73
$40k-60k
89
$60k-80k
89
$80k-100k
97
$100k-125k
122
$125k +
158
No College
59
College
100
Adv. Degree
146

Understand Tazo Consumer Behavior

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Tazo Basket Affinity & Size

brand
basket affinity
Archer Farms 15.2x
Starbucks 7.3x
Horizon Organic 6.4x
Bertolli 5.6x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
316

Where is Tazo Purchased?

channels
index
Club
17
Dollar
12
Drug
10
Food
107
Gas & Convenience
8
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Archer Farms 1.6x
Starbucks 1.5x

How Did They Pay?

method
index
Cash
68
Credit
114
Debit
104
Food Stamps
73

When is Tazo Purchased?

day of week
Sun
17.7%
Mon
13.2%
Tue
13.2%
Wed
12.7%
Thu
12.1%
Fri
14.1%
Sat
17.0%
time of day
Morning
14.6%
Noon
16.8%
Afternoon
34.7%
Evening
27.5%
Late
6.4%

Get More Tazo Data

Contact us for the latest Tazo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tazo consumers switch to?

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Why do consumers stop buying Tazo products?

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Which retailers do Tazo shoppers prefer to shop at?

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What motivates consumers to try Tazo products?

Research the Tazo Target Market

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Who actually buys Tazo? Do these consumers match the intended target market of Tazo?

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What motivates the target market to purchase Tazo?

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What other target market should Tazo look at?

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Which other brands have a similar target market?

About Our Tazo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.