Tazo Keurig Consumer Insights

Who buys Tazo Keurig?

A Tazo Keurig consumer is generally very high income, Caucasian, and older age. Tazo Keurig consumers are more likely to purchase Tazo Keurig during larger pantry stocking trips. Brands such as Nutella, Oroweat, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Tazo Keurig Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.98
% of Basket $ (median)
12.1%
Total Basket $ (median)
$98.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tazo Keurig Consumer Demographics

demographic
index
Female
104
Male
63
<24
41
25-34
63
35-44
114
45-54
111
55-64
144
65+
114
African American
66
Asian
84
Caucasian
109
Hispanic
63
demographic
index
Has Kids
93
No Kids
115
- $20k
56
$20k-40k
50
$40k-60k
76
$60k-80k
76
$80k-100k
104
$100k-125k
136
$125k +
234
No College
69
College
92
Adv. Degree
177

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Tazo Keurig Basket Affinity & Size

brand
basket affinity
Nutella 10.9x
Oroweat 9.8x
Archer Farms 9.8x
Weight Watchers Smart Ones 9.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
421

Where is Tazo Keurig Purchased?

channels
index
Club
2
Drug
13
Food
59
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.7x
Nabisco Triscuit 1.6x
Coca-Cola Zero 1.6x
Sparkling Ice 1.6x

How Did They Pay?

method
index
Cash
57
Credit
110
Debit
117
Food Stamps
56

When is Tazo Keurig Purchased?

day of week
Sun
19.2%
Mon
12.3%
Tue
13.5%
Wed
12.2%
Thu
11.1%
Fri
14.2%
Sat
17.6%
time of day
Morning
13.1%
Noon
18.7%
Afternoon
36.9%
Evening
26.2%
Late
5.1%

About Our Tazo Keurig Consumer Insights

How do we know who buys Tazo Keurig? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tazo Keurig consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.