Tazo Keurig Consumer Insights

Who buys Tazo Keurig? A Tazo Keurig consumer is generally very high income, Caucasian, and older age. Tazo Keurig consumers are more likely to purchase Tazo Keurig during larger pantry stocking trips. Brands such as Nutella, Oroweat, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Tazo Keurig Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.98
% of Basket $ (median)
12.1%
Total Basket $ (median)
$98.81

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  • Recent demographic data

Tazo Keurig Consumer Demographics

demographic
index
Female
104
Male
63
<24
41
25-34
63
35-44
114
45-54
111
55-64
144
65+
114
African American
66
Asian
84
Caucasian
109
Hispanic
63
demographic
index
Has Kids
93
No Kids
115
- $20k
56
$20k-40k
50
$40k-60k
76
$60k-80k
76
$80k-100k
104
$100k-125k
136
$125k +
234
No College
69
College
92
Adv. Degree
177

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Tazo Keurig Basket Affinity & Size

brand
basket affinity
Nutella 10.9x
Oroweat 9.8x
Archer Farms 9.8x
Weight Watchers Smart Ones 9.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
421

Where is Tazo Keurig Purchased?

channels
index
Club
2
Drug
13
Food
59
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.7x
Nabisco Triscuit 1.6x
Coca-Cola Zero 1.6x
Sparkling Ice 1.6x

How Did They Pay?

method
index
Cash
57
Credit
110
Debit
117
Food Stamps
56

When is Tazo Keurig Purchased?

day of week
Sun
19.2%
Mon
12.3%
Tue
13.5%
Wed
12.2%
Thu
11.1%
Fri
14.2%
Sat
17.6%
time of day
Morning
13.1%
Noon
18.7%
Afternoon
36.9%
Evening
26.2%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tazo Keurig consumers purchase?

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Why do Tazo Keurig consumers try new brands?

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Where do Tazo Keurig consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tazo Keurig Target Market

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Who actually buys Tazo Keurig? Do these consumers match the intended target market of Tazo Keurig?

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What motivates the target market to purchase Tazo Keurig?

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What other target market should Tazo Keurig look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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