Tecate Consumer Insights

Who buys Tecate? A Tecate consumer is generally very low income, Hispanic, and adolescent age. Tecate consumers are more likely to purchase Tecate during larger pantry stocking trips. Brands such as Bud Light, 7Up, and Fritos also tend to be purchased in the same trip. Sample consumer insights data below.

Tecate Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.28
% of Basket $ (median)
32.8%
Total Basket $ (median)
$34.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tecate Consumer Demographics

demographic
index
Female
93
Male
170
<24
179
25-34
109
35-44
104
45-54
67
55-64
124
65+
34
African American
47
Asian
104
Caucasian
44
Hispanic
605
demographic
index
Has Kids
97
No Kids
108
- $20k
244
$20k-40k
91
$40k-60k
112
$60k-80k
84
$80k-100k
97
$100k-125k
65
$125k +
61
No College
156
College
95
Adv. Degree
57

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Tecate Basket Affinity & Size

brand
basket affinity
Bud Light 11.5x
7Up 10.6x
Fritos 8.4x
A&W 7.6x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
164

Where is Tecate Purchased?

channels
index
Beauty
10
Club
84
Dollar
13
Drug
148
Food
178
Gas & Convenience
182
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.4x
Bud Light 2.2x
Oroweat 2.2x
Monster Energy 2.1x

How Did They Pay?

method
index
Cash
198
Credit
49
Debit
108
Food Stamps
40

When is Tecate Purchased?

day of week
Sun
16.0%
Mon
9.2%
Tue
10.3%
Wed
9.5%
Thu
12.1%
Fri
18.3%
Sat
24.6%
time of day
Morning
10.8%
Noon
12.6%
Afternoon
39.1%
Evening
30.4%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tecate consumers purchase?

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Why do Tecate consumers try new brands?

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Where do Tecate consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tecate Target Market

Arrow and target

Who actually buys Tecate? Do these consumers match the intended target market of Tecate?

Thought bubble

What motivates the target market to purchase Tecate?

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What other target market should Tecate look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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