Teddy Grahams Consumer Insights

Who buys Teddy Grahams?

A Teddy Grahams consumer is generally slightly lower income, African American, and young adult age. Teddy Grahams consumers are more likely to purchase Teddy Grahams during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Gerber Graduates, and Cheez-It also tend to be purchased in the same trip. See sample consumer insights data below.

Teddy Grahams Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.8%
Total Basket $ (median)
$78.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Teddy Grahams Consumer Demographics

demographic
index
Female
102
Male
85
<24
75
25-34
130
35-44
108
45-54
67
55-64
64
65+
55
African American
120
Asian
85
Caucasian
100
Hispanic
95
demographic
index
Has Kids
119
No Kids
57
- $20k
94
$20k-40k
89
$40k-60k
110
$60k-80k
99
$80k-100k
109
$100k-125k
107
$125k +
89
No College
88
College
101
Adv. Degree
107

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Teddy Grahams Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 5.5x
Gerber Graduates 5.4x
Cheez-It 5.1x
Pepperidge Farm Goldfish 5.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
440

Where is Teddy Grahams Purchased?

channels
index
Club
1
Dollar
52
Drug
18
Food
121
Gas & Convenience
17
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Dannon Danimals 1.6x
Huggies 1.5x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
96
Credit
98
Debit
99
Food Stamps
144

When is Teddy Grahams Purchased?

day of week
Sun
16.9%
Mon
13.3%
Tue
12.5%
Wed
12.9%
Thu
12.8%
Fri
15.3%
Sat
16.2%
time of day
Morning
16.6%
Noon
16.7%
Afternoon
32.5%
Evening
27.3%
Late
6.9%

Get More Teddy Grahams Data

Contact us for the latest Teddy Grahams consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Teddy Grahams consumers switch to?

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Why do consumers stop buying Teddy Grahams products?

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Which retailers do Teddy Grahams shoppers prefer to shop at?

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What motivates consumers to try Teddy Grahams products?

Research the Teddy Grahams Target Market

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Who actually buys Teddy Grahams? Do these consumers match the intended target market of Teddy Grahams?

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What motivates the target market to purchase Teddy Grahams?

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What other target market should Teddy Grahams look at?

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Which other brands have a similar target market?

About Our Teddy Grahams Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.