Tejava Consumer Insights

Who buys Tejava? Tejava consumers are generally very high income, Asian, and senior age. Tejava consumers are more likely to purchase Tejava during larger pantry stocking trips. Brands such as Oroweat, Starbucks, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Tejava Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.4%
Total Basket $ (median)
$46.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tejava Consumer Demographics

demographic
index
Female
100
Male
99
<24
75
25-34
65
35-44
102
45-54
95
55-64
186
65+
225
African American
14
Asian
141
Caucasian
87
Hispanic
87
demographic
index
Has Kids
93
No Kids
115
- $20k
39
$20k-40k
70
$40k-60k
53
$60k-80k
82
$80k-100k
147
$100k-125k
140
$125k +
193
No College
37
College
113
Adv. Degree
114

Understand Tejava Consumer Behavior

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Tejava Basket Affinity & Size

brand
basket affinity
Oroweat 19.7x
Starbucks 16.7x
Almond Breeze 15.0x
Nabisco Triscuit 12.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
199
Pantry Stocking (21+ Items)
353

Where is Tejava Purchased?

channels
index
Club
138
Drug
9
Food
234
Gas & Convenience
2
Mass
13
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.1x
Oroweat 2.1x
Starbucks 1.9x
Taylor Farms 1.8x

How Did They Pay?

method
index
Cash
160
Credit
94
Debit
89
Food Stamps
21

When is Tejava Purchased?

day of week
Sun
15.7%
Mon
12.9%
Tue
12.1%
Wed
11.0%
Thu
12.4%
Fri
15.6%
Sat
20.2%
time of day
Morning
15.8%
Noon
19.2%
Afternoon
41.2%
Evening
19.4%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tejava consumers purchase?

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Why do Tejava consumers try new brands?

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Where do Tejava consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tejava Target Market

Arrow and target

Who actually buys Tejava? Do these consumers match the intended target market of Tejava?

Thought bubble

What motivates the target market to purchase Tejava?

magnifying glass

What other target market should Tejava look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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