Temporary Consumer Insights

Who buys Temporary?

A Temporary consumer is generally higher income, Caucasian, and adolescent age. Temporary consumers are more likely to purchase Temporary during larger pantry stocking trips. Brands such as TURKEY KNOB, Green Giant, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Temporary Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.79
% of Basket $ (median)
5.0%
Total Basket $ (median)
$55.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Temporary Consumer Demographics

demographic
index
Female
98
Male
124
<24
120
25-34
87
35-44
99
45-54
109
55-64
119
65+
105
African American
95
Asian
87
Caucasian
103
Hispanic
94
demographic
index
Has Kids
105
No Kids
89
- $20k
99
$20k-40k
97
$40k-60k
96
$60k-80k
98
$80k-100k
103
$100k-125k
112
$125k +
99
No College
95
College
100
Adv. Degree
103

Understand Temporary Consumer Behavior

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Temporary Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 4.7x
Green Giant 4.5x
Sunny Meadow 4.5x
Maruchan Ramen 4.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
346

Where is Temporary Purchased?

channels
index
Club
9
Dollar
126
Drug
180
Food
128
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Utz 1.4x
YoCrunch 1.4x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
131
Credit
108
Debit
78
Food Stamps
114

When is Temporary Purchased?

day of week
Sun
16.6%
Mon
13.3%
Tue
12.4%
Wed
12.7%
Thu
11.7%
Fri
15.3%
Sat
18.0%
time of day
Morning
15.6%
Noon
17.1%
Afternoon
34.0%
Evening
27.2%
Late
6.1%

Get More Temporary Data

Contact us for the latest Temporary consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Temporary consumers switch to?

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Why do consumers stop buying Temporary products?

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Which retailers do Temporary shoppers prefer to shop at?

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What motivates consumers to try Temporary products?

Research the Temporary Target Market

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Who actually buys Temporary? Do these consumers match the intended target market of Temporary?

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What motivates the target market to buy Temporary?

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What other target market should Temporary look at?

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Which other brands have a similar target market?

About Our Temporary Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.