Temporary Consumer Insights

Who buys Temporary? A Temporary consumer is generally higher income, Caucasian, and adolescent age. Temporary consumers are more likely to purchase Temporary during larger pantry stocking trips. Brands such as TURKEY KNOB, Green Giant, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Temporary Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
5.0%
Total Basket $ (median)
$55.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Temporary Consumer Demographics

demographic
index
Female
98
Male
124
<24
120
25-34
87
35-44
99
45-54
109
55-64
119
65+
105
African American
95
Asian
87
Caucasian
103
Hispanic
94
demographic
index
Has Kids
105
No Kids
89
- $20k
99
$20k-40k
97
$40k-60k
96
$60k-80k
98
$80k-100k
103
$100k-125k
112
$125k +
99
No College
95
College
100
Adv. Degree
103

Understand Temporary Consumer Behavior

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Temporary Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 4.7x
Green Giant 4.5x
Sunny Meadow 4.5x
Maruchan Ramen 4.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
346

Where is Temporary Purchased?

channels
index
Club
9
Dollar
126
Drug
180
Food
128
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Utz 1.4x
YoCrunch 1.4x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
131
Credit
108
Debit
78
Food Stamps
114

When is Temporary Purchased?

day of week
Sun
16.6%
Mon
13.3%
Tue
12.4%
Wed
12.7%
Thu
11.7%
Fri
15.3%
Sat
18.0%
time of day
Morning
15.6%
Noon
17.1%
Afternoon
34.0%
Evening
27.2%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Temporary consumers purchase?

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Why do Temporary consumers try new brands?

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Where do Temporary consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Temporary Target Market

Arrow and target

Who actually buys Temporary? Do these consumers match the intended target market of Temporary?

Thought bubble

What motivates the target market to purchase Temporary?

magnifying glass

What other target market should Temporary look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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