Temptations Consumer Insights

Who buys Temptations? Temptations consumers are generally lower income, Caucasian, and older age. Temptations consumers are more likely to purchase Temptations during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Temptations Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.75
% of Basket $ (median)
3.4%
Total Basket $ (median)
$51.51

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Temptations Consumer Demographics

demographic
index
Female
100
Male
100
<24
69
25-34
52
35-44
100
45-54
126
55-64
199
65+
118
African American
44
Asian
21
Caucasian
118
Hispanic
40
demographic
index
Has Kids
59
No Kids
193
- $20k
117
$20k-40k
153
$40k-60k
120
$60k-80k
94
$80k-100k
93
$100k-125k
67
$125k +
32
No College
112
College
101
Adv. Degree
81

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Temptations Basket Affinity & Size

brand
basket affinity
Purina Friskies 44.2x
Febreze 8.5x
Canada Dry 6.5x
Arm & Hammer 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
460

Where is Temptations Purchased?

channels
index
Dollar
232
Drug
1
Food
3
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 3.4x
Diet Mountain Dew 1.9x
Lean Cuisine 1.8x
Maxwell House 1.8x

How Did They Pay?

method
index
Cash
106
Credit
110
Debit
96
Food Stamps
63

When is Temptations Purchased?

day of week
Sun
14.2%
Mon
10.2%
Tue
10.8%
Wed
11.4%
Thu
11.0%
Fri
15.5%
Sat
26.9%
time of day
Morning
14.4%
Noon
17.2%
Afternoon
32.6%
Evening
23.5%
Late
12.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Temptations consumers purchase?

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Why do Temptations consumers try new brands?

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Where do Temptations consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Temptations Target Market

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Who actually buys Temptations? Do these consumers match the intended target market of Temptations?

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What motivates the target market to purchase Temptations?

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What other target market should Temptations look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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