Tena Consumer Insights

Who buys Tena? A Tena consumer is generally very low income, Asian, and young adult age. Tena consumers are more likely to purchase Tena during larger pantry stocking trips. Brands such as Colgate, Olay, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Tena Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
84.4%
Total Basket $ (median)
$8.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tena Consumer Demographics

demographic
index
Female
105
Male
54
<24
133
25-34
134
35-44
78
45-54
89
55-64
108
65+
114
African American
150
Asian
208
Caucasian
77
Hispanic
163
demographic
index
Has Kids
94
No Kids
114
- $20k
162
$20k-40k
153
$40k-60k
112
$60k-80k
93
$80k-100k
77
$100k-125k
63
$125k +
40
No College
122
College
102
Adv. Degree
64

Understand Tena Consumer Behavior

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Tena Basket Affinity & Size

brand
basket affinity
Colgate 10.2x
Olay 8.8x
CoverGirl 8.7x
Dawn 8.3x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
163

Where is Tena Purchased?

channels
index
Beauty
2
Dollar
2
Drug
599
Food
34
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.0x
Scott 1.8x
Angel Soft 1.6x
TRESemme 1.6x

How Did They Pay?

method
index
Cash
163
Credit
72
Debit
82
Food Stamps
51

When is Tena Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
12.8%
Wed
13.9%
Thu
12.6%
Fri
15.4%
Sat
16.6%
time of day
Morning
17.4%
Noon
17.1%
Afternoon
30.7%
Evening
25.6%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tena consumers purchase?

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Why do Tena consumers try new brands?

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Where do Tena consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tena Target Market

Arrow and target

Who actually buys Tena? Do these consumers match the intended target market of Tena?

Thought bubble

What motivates the target market to purchase Tena?

magnifying glass

What other target market should Tena look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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