Tena Consumer Insights

Who buys Tena?

A Tena consumer is generally very low income, Asian, and young adult age. Tena consumers are more likely to purchase Tena during larger pantry stocking trips. Brands such as Colgate, Olay, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Tena Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
84.4%
Total Basket $ (median)
$8.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tena Consumer Demographics

demographic
index
Female
105
Male
54
<24
133
25-34
134
35-44
78
45-54
89
55-64
108
65+
114
African American
150
Asian
208
Caucasian
77
Hispanic
163
demographic
index
Has Kids
94
No Kids
114
- $20k
162
$20k-40k
153
$40k-60k
112
$60k-80k
93
$80k-100k
77
$100k-125k
63
$125k +
40
No College
122
College
102
Adv. Degree
64

Understand Tena Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tena Basket Affinity & Size

brand
basket affinity
Colgate 10.2x
Olay 8.8x
CoverGirl 8.7x
Dawn 8.3x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
163

Where is Tena Purchased?

channels
index
Beauty
2
Dollar
2
Drug
599
Food
34
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.0x
Scott 1.8x
Angel Soft 1.6x
TRESemme 1.6x

How Did They Pay?

method
index
Cash
163
Credit
72
Debit
82
Food Stamps
51

When is Tena Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
12.8%
Wed
13.9%
Thu
12.6%
Fri
15.4%
Sat
16.6%
time of day
Morning
17.4%
Noon
17.1%
Afternoon
30.7%
Evening
25.6%
Late
9.1%

Get More Tena Data

Contact us for the latest Tena consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Tena consumers switch to?

Stop sign

Why do consumers stop buying Tena products?

Store front

Which retailers do Tena shoppers prefer to shop at?

Sale sign

What motivates consumers to try Tena products?

Research the Tena Target Market

Arrow and target

Who actually buys Tena? Do these consumers match the intended target market of Tena?

Thought bubble

What motivates the target market to purchase Tena?

Magnifying glass

What other target market should Tena look at?

Venn diagram

Which other brands have a similar target market?

About Our Tena Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.