Tena Serenity Consumer Insights

Who buys Tena Serenity? Tena Serenity consumers are generally lower income, Asian, and senior age. Tena Serenity consumers are more likely to purchase Tena Serenity during larger pantry stocking trips. Brands such as Olay, TRESemme, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Tena Serenity Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.94
% of Basket $ (median)
46.6%
Total Basket $ (median)
$21.34

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tena Serenity Consumer Demographics

demographic
index
Female
104
Male
60
<24
122
25-34
125
35-44
75
45-54
94
55-64
136
65+
141
African American
139
Asian
152
Caucasian
86
Hispanic
129
demographic
index
Has Kids
90
No Kids
122
- $20k
151
$20k-40k
158
$40k-60k
111
$60k-80k
95
$80k-100k
80
$100k-125k
64
$125k +
33
No College
129
College
101
Adv. Degree
61

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Tena Serenity Basket Affinity & Size

brand
basket affinity
Olay 8.5x
TRESemme 7.0x
Dove 6.9x
Colgate 6.3x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
208

Where is Tena Serenity Purchased?

channels
index
Beauty
4
Dollar
0
Drug
274
Food
6
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.9x
TRESemme 1.7x
Scott 1.7x
Gold Peak 1.6x

How Did They Pay?

method
index
Cash
166
Credit
70
Debit
92
Food Stamps
60

When is Tena Serenity Purchased?

day of week
Sun
15.4%
Mon
12.2%
Tue
13.5%
Wed
13.8%
Thu
12.2%
Fri
15.4%
Sat
17.5%
time of day
Morning
17.3%
Noon
17.7%
Afternoon
31.2%
Evening
24.0%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tena Serenity consumers purchase?

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Why do Tena Serenity consumers try new brands?

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Where do Tena Serenity consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tena Serenity Target Market

Arrow and target

Who actually buys Tena Serenity? Do these consumers match the intended target market of Tena Serenity?

Thought bubble

What motivates the target market to purchase Tena Serenity?

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What other target market should Tena Serenity look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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