Tena Serenity Consumer Insights

Who buys Tena Serenity?

A Tena Serenity consumer is generally lower income, Asian, and senior age. Tena Serenity consumers are more likely to purchase Tena Serenity during larger pantry stocking trips. Brands such as Olay, TRESemme, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Tena Serenity Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.94
% of Basket $ (median)
46.6%
Total Basket $ (median)
$21.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tena Serenity Consumer Demographics

demographic
index
Female
104
Male
60
<24
122
25-34
125
35-44
75
45-54
94
55-64
136
65+
141
African American
139
Asian
152
Caucasian
86
Hispanic
129
demographic
index
Has Kids
90
No Kids
122
- $20k
151
$20k-40k
158
$40k-60k
111
$60k-80k
95
$80k-100k
80
$100k-125k
64
$125k +
33
No College
129
College
101
Adv. Degree
61

Understand Tena Serenity Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tena Serenity Basket Affinity & Size

brand
basket affinity
Olay 8.5x
TRESemme 7.0x
Dove 6.9x
Colgate 6.3x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
208

Where is Tena Serenity Purchased?

channels
index
Beauty
4
Dollar
0
Drug
274
Food
6
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.9x
TRESemme 1.7x
Scott 1.7x
Gold Peak 1.6x

How Did They Pay?

method
index
Cash
166
Credit
70
Debit
92
Food Stamps
60

When is Tena Serenity Purchased?

day of week
Sun
15.4%
Mon
12.2%
Tue
13.5%
Wed
13.8%
Thu
12.2%
Fri
15.4%
Sat
17.5%
time of day
Morning
17.3%
Noon
17.7%
Afternoon
31.2%
Evening
24.0%
Late
9.8%

About Our Tena Serenity Consumer Insights

How do we know who buys Tena Serenity? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tena Serenity consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.