Tennessee Pride Consumer Insights

Who buys Tennessee Pride?

A Tennessee Pride consumer is generally lower income, African American, and senior age. Tennessee Pride consumers are more likely to purchase Tennessee Pride during larger pantry stocking trips. Brands such as Sunny Meadow, Ro-Tel, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Tennessee Pride Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.93
% of Basket $ (median)
5.3%
Total Basket $ (median)
$93.10

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tennessee Pride Consumer Demographics

demographic
index
Female
102
Male
82
<24
80
25-34
88
35-44
107
45-54
106
55-64
92
65+
126
African American
156
Asian
18
Caucasian
116
Hispanic
24
demographic
index
Has Kids
104
No Kids
90
- $20k
117
$20k-40k
119
$40k-60k
109
$60k-80k
109
$80k-100k
107
$100k-125k
66
$125k +
61
No College
139
College
95
Adv. Degree
80

Understand Tennessee Pride Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tennessee Pride Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.5x
Ro-Tel 6.6x
Totino's Party Pizza 6.6x
Kraft Singles 6.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
541

Where is Tennessee Pride Purchased?

channels
index
Club
25
Dollar
169
Drug
3
Food
17
Gas & Convenience
0
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Armour 2.0x
Totino's Party Pizza 2.0x
Sunny Meadow 1.9x

How Did They Pay?

method
index
Cash
88
Credit
77
Debit
115
Food Stamps
222

When is Tennessee Pride Purchased?

day of week
Sun
18.4%
Mon
12.3%
Tue
10.7%
Wed
11.2%
Thu
11.2%
Fri
16.1%
Sat
20.0%
time of day
Morning
16.7%
Noon
16.2%
Afternoon
32.7%
Evening
26.7%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Tennessee Pride consumers purchase?

check mark

Why do Tennessee Pride consumers try new brands?

check mark

Where do Tennessee Pride consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tennessee Pride Target Market

Arrow and target

Who actually buys Tennessee Pride? Do these consumers match the intended target market of Tennessee Pride?

Thought bubble

What motivates the target market to purchase Tennessee Pride?

magnifying glass

What other target market should Tennessee Pride look at?

venn diagram

Which other brands have a similar target market?

About Our Tennessee Pride Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.