Tennessee Pride Consumer Insights

Who buys Tennessee Pride?

A Tennessee Pride consumer is generally lower income, African American, and senior age. Tennessee Pride consumers are more likely to purchase Tennessee Pride during larger pantry stocking trips. Brands such as Sunny Meadow, Ro-Tel, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Tennessee Pride Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.93
% of Basket $ (median)
5.3%
Total Basket $ (median)
$93.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tennessee Pride Consumer Demographics

demographic
index
Female
102
Male
82
<24
80
25-34
88
35-44
107
45-54
106
55-64
92
65+
126
African American
156
Asian
18
Caucasian
116
Hispanic
24
demographic
index
Has Kids
104
No Kids
90
- $20k
117
$20k-40k
119
$40k-60k
109
$60k-80k
109
$80k-100k
107
$100k-125k
66
$125k +
61
No College
139
College
95
Adv. Degree
80

Understand Tennessee Pride Consumer Behavior

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Tennessee Pride Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.5x
Ro-Tel 6.6x
Totino's Party Pizza 6.6x
Kraft Singles 6.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
541

Where is Tennessee Pride Purchased?

channels
index
Club
25
Dollar
169
Drug
3
Food
17
Gas & Convenience
0
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Armour 2.0x
Totino's Party Pizza 2.0x
Sunny Meadow 1.9x

How Did They Pay?

method
index
Cash
88
Credit
77
Debit
115
Food Stamps
222

When is Tennessee Pride Purchased?

day of week
Sun
18.4%
Mon
12.3%
Tue
10.7%
Wed
11.2%
Thu
11.2%
Fri
16.1%
Sat
20.0%
time of day
Morning
16.7%
Noon
16.2%
Afternoon
32.7%
Evening
26.7%
Late
7.7%

About Our Tennessee Pride Consumer Insights

How do we know who buys Tennessee Pride? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tennessee Pride consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.