Terra Consumer Insights

Who buys Terra? Terra consumers are generally very high income, Asian, and lower middle age. Terra consumers are more likely to purchase Terra during larger pantry stocking trips. Brands such as Sabra, Taylor Farms, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Terra Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Terra Consumer Demographics

demographic
index
Female
100
Male
100
<24
91
25-34
100
35-44
109
45-54
91
55-64
93
65+
75
African American
72
Asian
120
Caucasian
100
Hispanic
95
demographic
index
Has Kids
98
No Kids
105
- $20k
79
$20k-40k
83
$40k-60k
95
$60k-80k
98
$80k-100k
111
$100k-125k
101
$125k +
136
No College
62
College
104
Adv. Degree
125

Understand Terra Consumer Behavior

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Terra Basket Affinity & Size

brand
basket affinity
Sabra 8.6x
Taylor Farms 6.4x
Bolthouse Farms 5.4x
Nabisco Triscuit 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
360

Where is Terra Purchased?

channels
index
Club
91
Drug
14
Food
143
Gas & Convenience
14
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Dannon Oikos 1.5x
Boars Head 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
84
Credit
108
Debit
106
Food Stamps
60

When is Terra Purchased?

day of week
Sun
16.6%
Mon
14.1%
Tue
13.0%
Wed
11.3%
Thu
12.3%
Fri
15.1%
Sat
17.7%
time of day
Morning
11.4%
Noon
19.2%
Afternoon
35.8%
Evening
27.6%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Terra consumers purchase?

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Why do Terra consumers try new brands?

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Where do Terra consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Terra Target Market

Arrow and target

Who actually buys Terra? Do these consumers match the intended target market of Terra?

Thought bubble

What motivates the target market to purchase Terra?

magnifying glass

What other target market should Terra look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us