Terra Consumer Insights

Who buys Terra?

A Terra consumer is generally very high income, Asian, and lower middle age. Terra consumers are more likely to purchase Terra during larger pantry stocking trips. Brands such as Sabra, Taylor Farms, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Terra Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Terra Consumer Demographics

demographic
index
Female
100
Male
100
<24
91
25-34
100
35-44
109
45-54
91
55-64
93
65+
75
African American
72
Asian
120
Caucasian
100
Hispanic
95
demographic
index
Has Kids
98
No Kids
105
- $20k
79
$20k-40k
83
$40k-60k
95
$60k-80k
98
$80k-100k
111
$100k-125k
101
$125k +
136
No College
62
College
104
Adv. Degree
125

Understand Terra Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Terra Basket Affinity & Size

brand
basket affinity
Sabra 8.6x
Taylor Farms 6.4x
Bolthouse Farms 5.4x
Nabisco Triscuit 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
360

Where is Terra Purchased?

channels
index
Club
91
Drug
14
Food
143
Gas & Convenience
14
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Dannon Oikos 1.5x
Boars Head 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
84
Credit
108
Debit
106
Food Stamps
60

When is Terra Purchased?

day of week
Sun
16.6%
Mon
14.1%
Tue
13.0%
Wed
11.3%
Thu
12.3%
Fri
15.1%
Sat
17.7%
time of day
Morning
11.4%
Noon
19.2%
Afternoon
35.8%
Evening
27.6%
Late
6.0%

Get More Terra Data

Contact us for the latest Terra consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Terra consumers switch to?

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Why do consumers stop buying Terra products?

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Which retailers do Terra shoppers prefer to shop at?

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What motivates consumers to try Terra products?

Research the Terra Target Market

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Who actually buys Terra? Do these consumers match the intended target market of Terra?

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What motivates the target market to purchase Terra?

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What other target market should Terra look at?

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Which other brands have a similar target market?

About Our Terra Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.