Terra Consumer Insights

Who buys Terra?

A Terra consumer is generally very high income, Asian, and lower middle age. Terra consumers are more likely to purchase Terra during larger pantry stocking trips. Brands such as Sabra, Taylor Farms, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Terra Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.68

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Terra Consumer Demographics

demographic
index
Female
100
Male
100
<24
91
25-34
100
35-44
109
45-54
91
55-64
93
65+
75
African American
72
Asian
120
Caucasian
100
Hispanic
95
demographic
index
Has Kids
98
No Kids
105
- $20k
79
$20k-40k
83
$40k-60k
95
$60k-80k
98
$80k-100k
111
$100k-125k
101
$125k +
136
No College
62
College
104
Adv. Degree
125

Understand Terra Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Terra Basket Affinity & Size

brand
basket affinity
Sabra 8.6x
Taylor Farms 6.4x
Bolthouse Farms 5.4x
Nabisco Triscuit 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
360

Where is Terra Purchased?

channels
index
Club
91
Drug
14
Food
143
Gas & Convenience
14
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Dannon Oikos 1.5x
Boars Head 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
84
Credit
108
Debit
106
Food Stamps
60

When is Terra Purchased?

day of week
Sun
16.6%
Mon
14.1%
Tue
13.0%
Wed
11.3%
Thu
12.3%
Fri
15.1%
Sat
17.7%
time of day
Morning
11.4%
Noon
19.2%
Afternoon
35.8%
Evening
27.6%
Late
6.0%

About Our Terra Consumer Insights

How do we know who buys Terra? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Terra consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.