Tetley Consumer Insights

Who buys Tetley?

A Tetley consumer is generally median income, Caucasian, and older age. Tetley consumers are more likely to purchase Tetley during larger pantry stocking trips. Brands such as Domino, Blue Bonnet, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Tetley Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.18
% of Basket $ (median)
5.4%
Total Basket $ (median)
$58.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tetley Consumer Demographics

demographic
index
Female
99
Male
111
<24
83
25-34
78
35-44
91
45-54
127
55-64
152
65+
120
African American
73
Asian
67
Caucasian
113
Hispanic
31
demographic
index
Has Kids
93
No Kids
116
- $20k
88
$20k-40k
99
$40k-60k
108
$60k-80k
112
$80k-100k
107
$100k-125k
85
$125k +
85
No College
108
College
97
Adv. Degree
104

Understand Tetley Consumer Behavior

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Tetley Basket Affinity & Size

brand
basket affinity
Domino 5.6x
Blue Bonnet 5.2x
Hefty 5.1x
Maxwell House 4.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
443

Where is Tetley Purchased?

channels
index
Club
3
Drug
12
Food
220
Gas & Convenience
20
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Sunny Meadow 1.6x
Utz 1.6x
Domino 1.6x

How Did They Pay?

method
index
Cash
114
Credit
100
Debit
91
Food Stamps
130

When is Tetley Purchased?

day of week
Sun
16.6%
Mon
12.9%
Tue
12.8%
Wed
12.7%
Thu
12.4%
Fri
14.1%
Sat
18.3%
time of day
Morning
16.0%
Noon
17.8%
Afternoon
34.5%
Evening
25.7%
Late
5.9%

About Our Tetley Consumer Insights

How do we know who buys Tetley? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tetley consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.