Tetra Consumer Insights

Who buys Tetra?

A Tetra consumer is generally lower income, Hispanic, and adolescent age. Tetra consumers are more likely to purchase Tetra during larger pantry stocking trips. Brands such as Totino's Party Pizza, International Delight, and Purina Friskies also tend to be purchased in the same trip. See sample consumer insights data below.

Tetra Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.49
% of Basket $ (median)
11.8%
Total Basket $ (median)
$46.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tetra Consumer Demographics

demographic
index
Female
100
Male
103
<24
117
25-34
98
35-44
106
45-54
98
55-64
85
65+
64
African American
86
Asian
82
Caucasian
102
Hispanic
103
demographic
index
Has Kids
104
No Kids
91
- $20k
118
$20k-40k
119
$40k-60k
107
$60k-80k
95
$80k-100k
97
$100k-125k
90
$125k +
71
No College
114
College
101
Adv. Degree
77

Understand Tetra Consumer Behavior

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Tetra Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 5.0x
International Delight 4.5x
Purina Friskies 4.5x
Bar-S 4.4x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
245

Where is Tetra Purchased?

channels
index
Dollar
36
Drug
6
Food
8
Gas & Convenience
1
Mass
211
regions
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What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Yoplait Go-Gurt 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
121
Credit
95
Debit
102
Food Stamps
56

When is Tetra Purchased?

day of week
Sun
18.4%
Mon
13.6%
Tue
11.3%
Wed
10.8%
Thu
11.1%
Fri
14.5%
Sat
20.2%
time of day
Morning
11.7%
Noon
16.6%
Afternoon
34.6%
Evening
30.2%
Late
6.9%

Get More Tetra Data

Contact us for the latest Tetra consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tetra consumers switch to?

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Why do consumers stop buying Tetra products?

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Which retailers do Tetra shoppers prefer to shop at?

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What motivates consumers to try Tetra products?

Research the Tetra Target Market

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Who actually buys Tetra? Do these consumers match the intended target market of Tetra?

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What motivates the target market to buy Tetra?

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What other target market should Tetra look at?

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Which other brands have a similar target market?

About Our Tetra Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.