Tetra Consumer Insights

Who buys Tetra? Tetra consumers are generally lower income, Hispanic, and adolescent age. Tetra consumers are more likely to purchase Tetra during larger pantry stocking trips. Brands such as Totino's Party Pizza, International Delight, and Purina Friskies also tend to be purchased in the same trip. Sample consumer insights data below.

Tetra Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
11.8%
Total Basket $ (median)
$46.48

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tetra Consumer Demographics

demographic
index
Female
100
Male
103
<24
117
25-34
98
35-44
106
45-54
98
55-64
85
65+
64
African American
86
Asian
82
Caucasian
102
Hispanic
103
demographic
index
Has Kids
104
No Kids
91
- $20k
118
$20k-40k
119
$40k-60k
107
$60k-80k
95
$80k-100k
97
$100k-125k
90
$125k +
71
No College
114
College
101
Adv. Degree
77

Understand Tetra Consumer Behavior

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Tetra Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 5.0x
International Delight 4.5x
Purina Friskies 4.5x
Bar-S 4.4x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
245

Where is Tetra Purchased?

channels
index
Dollar
36
Drug
6
Food
8
Gas & Convenience
1
Mass
211
regions
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What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Yoplait Go-Gurt 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
121
Credit
95
Debit
102
Food Stamps
56

When is Tetra Purchased?

day of week
Sun
18.4%
Mon
13.6%
Tue
11.3%
Wed
10.8%
Thu
11.1%
Fri
14.5%
Sat
20.2%
time of day
Morning
11.7%
Noon
16.6%
Afternoon
34.6%
Evening
30.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tetra consumers purchase?

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Why do Tetra consumers try new brands?

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Where do Tetra consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tetra Target Market

Arrow and target

Who actually buys Tetra? Do these consumers match the intended target market of Tetra?

Thought bubble

What motivates the target market to purchase Tetra?

magnifying glass

What other target market should Tetra look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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