Texas Pete Consumer Insights

Who buys Texas Pete?

A Texas Pete consumer is generally very low income, African American, and upper middle age. Texas Pete consumers are more likely to purchase Texas Pete during larger pantry stocking trips. Brands such as Ball Park, French's, and Sweet Baby Ray's also tend to be purchased in the same trip. See sample consumer insights data below.

Texas Pete Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.59
% of Basket $ (median)
2.9%
Total Basket $ (median)
$53.95

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Texas Pete Consumer Demographics

demographic
index
Female
100
Male
95
<24
92
25-34
105
35-44
97
45-54
113
55-64
83
65+
66
African American
366
Asian
65
Caucasian
94
Hispanic
52
demographic
index
Has Kids
98
No Kids
104
- $20k
124
$20k-40k
115
$40k-60k
120
$60k-80k
103
$80k-100k
83
$100k-125k
80
$125k +
65
No College
103
College
99
Adv. Degree
99

Understand Texas Pete Consumer Behavior

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Texas Pete Basket Affinity & Size

brand
basket affinity
Ball Park 5.7x
French's 5.5x
Sweet Baby Ray's 5.2x
Hillshire Farm 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
434

Where is Texas Pete Purchased?

channels
index
Club
28
Dollar
119
Drug
1
Food
200
Gas & Convenience
28
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Utz 2.0x
Sunbeam 1.9x
Perdue 1.9x

How Did They Pay?

method
index
Cash
107
Credit
77
Debit
106
Food Stamps
213

When is Texas Pete Purchased?

day of week
Sun
18.1%
Mon
11.6%
Tue
13.9%
Wed
11.5%
Thu
11.0%
Fri
15.5%
Sat
18.4%
time of day
Morning
16.7%
Noon
15.7%
Afternoon
34.6%
Evening
26.7%
Late
6.3%

About Our Texas Pete Consumer Insights

How do we know who buys Texas Pete? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Texas Pete consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.