Texas Pete Consumer Insights

Who buys Texas Pete?

A Texas Pete consumer is generally very low income, African American, and upper middle age. Texas Pete consumers are more likely to purchase Texas Pete during larger pantry stocking trips. Brands such as Ball Park, French's, and Sweet Baby Ray's also tend to be purchased in the same trip. Sample consumer insights data below.

Texas Pete Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.59
% of Basket $ (median)
2.9%
Total Basket $ (median)
$53.95

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Texas Pete Consumer Demographics

demographic
index
Female
100
Male
95
<24
92
25-34
105
35-44
97
45-54
113
55-64
83
65+
66
African American
366
Asian
65
Caucasian
94
Hispanic
52
demographic
index
Has Kids
98
No Kids
104
- $20k
124
$20k-40k
115
$40k-60k
120
$60k-80k
103
$80k-100k
83
$100k-125k
80
$125k +
65
No College
103
College
99
Adv. Degree
99

Understand Texas Pete Consumer Behavior

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Texas Pete Basket Affinity & Size

brand
basket affinity
Ball Park 5.7x
French's 5.5x
Sweet Baby Ray's 5.2x
Hillshire Farm 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
434

Where is Texas Pete Purchased?

channels
index
Club
28
Dollar
119
Drug
1
Food
200
Gas & Convenience
28
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Utz 2.0x
Sunbeam 1.9x
Perdue 1.9x

How Did They Pay?

method
index
Cash
107
Credit
77
Debit
106
Food Stamps
213

When is Texas Pete Purchased?

day of week
Sun
18.1%
Mon
11.6%
Tue
13.9%
Wed
11.5%
Thu
11.0%
Fri
15.5%
Sat
18.4%
time of day
Morning
16.7%
Noon
15.7%
Afternoon
34.6%
Evening
26.7%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Texas Pete consumers purchase?

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Why do Texas Pete consumers try new brands?

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Where do Texas Pete consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Texas Pete Target Market

Arrow and target

Who actually buys Texas Pete? Do these consumers match the intended target market of Texas Pete?

Thought bubble

What motivates the target market to purchase Texas Pete?

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What other target market should Texas Pete look at?

venn diagram

Which other brands have a similar target market?

About Our Texas Pete Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.