Texas Toast Consumer Insights

Who buys Texas Toast?

A Texas Toast consumer is generally lower income, African American, and young adult age. Texas Toast consumers are more likely to purchase Texas Toast during larger pantry stocking trips. Brands such as Prego, Marketside, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Texas Toast Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.0%
Total Basket $ (median)
$84.70

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Texas Toast Consumer Demographics

demographic
index
Female
102
Male
78
<24
100
25-34
105
35-44
100
45-54
98
55-64
91
65+
83
African American
132
Asian
54
Caucasian
105
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
97
$20k-40k
113
$40k-60k
108
$60k-80k
106
$80k-100k
100
$100k-125k
92
$125k +
69
No College
114
College
101
Adv. Degree
79

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Texas Toast Basket Affinity & Size

brand
basket affinity
Prego 6.1x
Marketside 4.5x
Totino's Pizza Rolls 4.3x
Bertolli 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
523

Where is Texas Toast Purchased?

channels
index
Club
107
Dollar
6
Drug
18
Food
83
Gas & Convenience
2
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.5x
Totino's Party Pizza 1.5x
Sunny Meadow 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
89
Credit
91
Debit
106
Food Stamps
184

When is Texas Toast Purchased?

day of week
Sun
19.9%
Mon
13.7%
Tue
11.9%
Wed
11.9%
Thu
11.3%
Fri
14.3%
Sat
16.9%
time of day
Morning
12.9%
Noon
16.1%
Afternoon
36.7%
Evening
29.0%
Late
5.3%

About Our Texas Toast Consumer Insights

How do we know who buys Texas Toast? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Texas Toast consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.