T.G. Lee Consumer Insights

Who buys T.G. Lee?

A T.G. Lee consumer is generally very low income, Hispanic, and senior age. T.G. Lee consumers are more likely to purchase T.G. Lee during smaller grocery trips. Brands such as Marlboro Gold Pack, Sunny Meadow, and Natures Own also tend to be purchased in the same trip. See sample consumer insights data below.

T.G. Lee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
45.1%
Total Basket $ (median)
$8.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

T.G. Lee Consumer Demographics

demographic
index
Female
98
Male
120
<24
36
25-34
97
35-44
106
45-54
86
55-64
124
65+
153
African American
82
Asian
143
Caucasian
88
Hispanic
194
demographic
index
Has Kids
106
No Kids
87
- $20k
162
$20k-40k
129
$40k-60k
146
$60k-80k
86
$80k-100k
88
$100k-125k
36
$125k +
41
No College
121
College
99
Adv. Degree
82

Understand T.G. Lee Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

T.G. Lee Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 9.6x
Sunny Meadow 9.2x
Natures Own 8.8x
Huggies 6.3x
basket size
index
Urgent Need (1-2 Items)
130
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
61
Pantry Stocking (21+ Items)
80

Where is T.G. Lee Purchased?

channels
index
Club
15
Dollar
638
Drug
1093
Food
10
Gas & Convenience
2
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.6x
Boars Head 2.1x
Natures Own 2.0x
Goya 1.9x

How Did They Pay?

method
index
Cash
135
Credit
87
Debit
86
Food Stamps
170

When is T.G. Lee Purchased?

day of week
Sun
15.9%
Mon
14.7%
Tue
13.7%
Wed
13.9%
Thu
12.9%
Fri
13.2%
Sat
15.8%
time of day
Morning
13.6%
Noon
11.4%
Afternoon
30.3%
Evening
34.4%
Late
10.3%

About Our T.G. Lee Consumer Insights

How do we know who buys T.G. Lee? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the T.G. Lee consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.