T.G. Lee Consumer Insights

Who buys T.G. Lee?

A T.G. Lee consumer is generally very low income, Hispanic, and senior age. T.G. Lee consumers are more likely to purchase T.G. Lee during smaller grocery trips. Brands such as Marlboro Gold Pack, Sunny Meadow, and Natures Own also tend to be purchased in the same trip. See sample consumer insights data below.

T.G. Lee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
45.1%
Total Basket $ (median)
$8.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

T.G. Lee Consumer Demographics

demographic
index
Female
98
Male
120
<24
36
25-34
97
35-44
106
45-54
86
55-64
124
65+
153
African American
82
Asian
143
Caucasian
88
Hispanic
194
demographic
index
Has Kids
106
No Kids
87
- $20k
162
$20k-40k
129
$40k-60k
146
$60k-80k
86
$80k-100k
88
$100k-125k
36
$125k +
41
No College
121
College
99
Adv. Degree
82

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T.G. Lee Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 9.6x
Sunny Meadow 9.2x
Natures Own 8.8x
Huggies 6.3x
basket size
index
Urgent Need (1-2 Items)
130
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
61
Pantry Stocking (21+ Items)
80

Where is T.G. Lee Purchased?

channels
index
Club
15
Dollar
638
Drug
1093
Food
10
Gas & Convenience
2
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.6x
Boars Head 2.1x
Natures Own 2.0x
Goya 1.9x

How Did They Pay?

method
index
Cash
135
Credit
87
Debit
86
Food Stamps
170

When is T.G. Lee Purchased?

day of week
Sun
15.9%
Mon
14.7%
Tue
13.7%
Wed
13.9%
Thu
12.9%
Fri
13.2%
Sat
15.8%
time of day
Morning
13.6%
Noon
11.4%
Afternoon
30.3%
Evening
34.4%
Late
10.3%

Get More T.G. Lee Data

Contact us for the latest T.G. Lee consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do T.G. Lee consumers switch to?

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Why do consumers stop buying T.G. Lee products?

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Which retailers do T.G. Lee shoppers prefer to shop at?

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What motivates consumers to try T.G. Lee products?

Research the T.G. Lee Target Market

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Who actually buys T.G. Lee? Do these consumers match the intended target market of T.G. Lee?

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What motivates the target market to buy T.G. Lee?

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What other target market should T.G. Lee look at?

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Which other brands have a similar target market?

About Our T.G. Lee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.