T.G. Lee Consumer Insights

Who buys T.G. Lee? A T.G. Lee consumer is generally very low income, Hispanic, and senior age. T.G. Lee consumers are more likely to purchase T.G. Lee during smaller grocery trips. Brands such as Marlboro Gold Pack, Sunny Meadow, and Natures Own also tend to be purchased in the same trip. Sample consumer insights data below.

T.G. Lee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
45.1%
Total Basket $ (median)
$8.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

T.G. Lee Consumer Demographics

demographic
index
Female
98
Male
120
<24
36
25-34
97
35-44
106
45-54
86
55-64
124
65+
153
African American
82
Asian
143
Caucasian
88
Hispanic
194
demographic
index
Has Kids
106
No Kids
87
- $20k
162
$20k-40k
129
$40k-60k
146
$60k-80k
86
$80k-100k
88
$100k-125k
36
$125k +
41
No College
121
College
99
Adv. Degree
82

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T.G. Lee Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 9.6x
Sunny Meadow 9.2x
Natures Own 8.8x
Huggies 6.3x
basket size
index
Urgent Need (1-2 Items)
130
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
61
Pantry Stocking (21+ Items)
80

Where is T.G. Lee Purchased?

channels
index
Club
15
Dollar
638
Drug
1093
Food
10
Gas & Convenience
2
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.6x
Boars Head 2.1x
Natures Own 2.0x
Goya 1.9x

How Did They Pay?

method
index
Cash
135
Credit
87
Debit
86
Food Stamps
170

When is T.G. Lee Purchased?

day of week
Sun
15.9%
Mon
14.7%
Tue
13.7%
Wed
13.9%
Thu
12.9%
Fri
13.2%
Sat
15.8%
time of day
Morning
13.6%
Noon
11.4%
Afternoon
30.3%
Evening
34.4%
Late
10.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do T.G. Lee consumers purchase?

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Why do T.G. Lee consumers try new brands?

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Where do T.G. Lee consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the T.G. Lee Target Market

Arrow and target

Who actually buys T.G. Lee? Do these consumers match the intended target market of T.G. Lee?

Thought bubble

What motivates the target market to purchase T.G. Lee?

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What other target market should T.G. Lee look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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