Tgi Fridays Consumer Insights

Who buys Tgi Fridays?

A Tgi Fridays consumer is generally very low income, African American, and adolescent age. Tgi Fridays consumers are more likely to purchase Tgi Fridays during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Digiorno, and Red Baron also tend to be purchased in the same trip. See sample consumer insights data below.

Tgi Fridays Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.98
% of Basket $ (median)
8.6%
Total Basket $ (median)
$57.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tgi Fridays Consumer Demographics

demographic
index
Female
98
Male
116
<24
115
25-34
101
35-44
97
45-54
111
55-64
90
65+
67
African American
130
Asian
55
Caucasian
106
Hispanic
72
demographic
index
Has Kids
101
No Kids
97
- $20k
121
$20k-40k
105
$40k-60k
100
$60k-80k
97
$80k-100k
93
$100k-125k
104
$125k +
89
No College
112
College
99
Adv. Degree
89

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Tgi Fridays Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 7.7x
Digiorno 5.8x
Red Baron 5.6x
Ore-Ida 5.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
389

Where is Tgi Fridays Purchased?

channels
index
Club
16
Dollar
120
Drug
33
Food
150
Gas & Convenience
33
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.5x
Weight Watchers Smart Ones 1.5x
Red Baron 1.4x
Digiorno 1.4x

How Did They Pay?

method
index
Cash
92
Credit
94
Debit
96
Food Stamps
219

When is Tgi Fridays Purchased?

day of week
Sun
18.4%
Mon
11.3%
Tue
11.6%
Wed
12.6%
Thu
11.6%
Fri
15.6%
Sat
18.8%
time of day
Morning
12.6%
Noon
15.5%
Afternoon
33.6%
Evening
30.4%
Late
7.9%

Get More Tgi Fridays Data

Contact us for the latest Tgi Fridays consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tgi Fridays consumers switch to?

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Why do consumers stop buying Tgi Fridays products?

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Which retailers do Tgi Fridays shoppers prefer to shop at?

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What motivates consumers to try Tgi Fridays products?

Research the Tgi Fridays Target Market

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Who actually buys Tgi Fridays? Do these consumers match the intended target market of Tgi Fridays?

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What motivates the target market to buy Tgi Fridays?

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What other target market should Tgi Fridays look at?

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Which other brands have a similar target market?

About Our Tgi Fridays Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.