Tgi Fridays Consumer Insights

Who buys Tgi Fridays? A Tgi Fridays consumer is generally very low income, African American, and adolescent age. Tgi Fridays consumers are more likely to purchase Tgi Fridays during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Digiorno, and Red Baron also tend to be purchased in the same trip. Sample consumer insights data below.

Tgi Fridays Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
8.6%
Total Basket $ (median)
$57.95

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  • Recent demographic data

Tgi Fridays Consumer Demographics

demographic
index
Female
98
Male
116
<24
115
25-34
101
35-44
97
45-54
111
55-64
90
65+
67
African American
130
Asian
55
Caucasian
106
Hispanic
72
demographic
index
Has Kids
101
No Kids
97
- $20k
121
$20k-40k
105
$40k-60k
100
$60k-80k
97
$80k-100k
93
$100k-125k
104
$125k +
89
No College
112
College
99
Adv. Degree
89

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Tgi Fridays Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 7.7x
Digiorno 5.8x
Red Baron 5.6x
Ore-Ida 5.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
389

Where is Tgi Fridays Purchased?

channels
index
Club
16
Dollar
120
Drug
33
Food
150
Gas & Convenience
33
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.5x
Weight Watchers Smart Ones 1.5x
Red Baron 1.4x
Digiorno 1.4x

How Did They Pay?

method
index
Cash
92
Credit
94
Debit
96
Food Stamps
219

When is Tgi Fridays Purchased?

day of week
Sun
18.4%
Mon
11.3%
Tue
11.6%
Wed
12.6%
Thu
11.6%
Fri
15.6%
Sat
18.8%
time of day
Morning
12.6%
Noon
15.5%
Afternoon
33.6%
Evening
30.4%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tgi Fridays consumers purchase?

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Why do Tgi Fridays consumers try new brands?

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Where do Tgi Fridays consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tgi Fridays Target Market

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Who actually buys Tgi Fridays? Do these consumers match the intended target market of Tgi Fridays?

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What motivates the target market to purchase Tgi Fridays?

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What other target market should Tgi Fridays look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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