Thai Kitchen Consumer Insights

Who buys Thai Kitchen? Thai Kitchen consumers are generally slightly higher income, Asian, and adolescent age. Thai Kitchen consumers are more likely to purchase Thai Kitchen during larger pantry stocking trips. Brands such as Jennie-O, Goya, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Thai Kitchen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.77
% of Basket $ (median)
4.3%
Total Basket $ (median)
$63.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Thai Kitchen Consumer Demographics

demographic
index
Female
100
Male
105
<24
122
25-34
121
35-44
101
45-54
84
55-64
72
65+
49
African American
78
Asian
136
Caucasian
102
Hispanic
68
demographic
index
Has Kids
91
No Kids
120
- $20k
82
$20k-40k
93
$40k-60k
103
$60k-80k
95
$80k-100k
114
$100k-125k
103
$125k +
105
No College
65
College
100
Adv. Degree
141

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Thai Kitchen Basket Affinity & Size

brand
basket affinity
Jennie-O 6.1x
Goya 5.9x
Almond Breeze 5.5x
Silk 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
470

Where is Thai Kitchen Purchased?

channels
index
Club
5
Dollar
28
Drug
21
Food
144
Gas & Convenience
9
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Sabra 1.6x
Horizon Organic 1.4x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
98
Credit
120
Debit
86
Food Stamps
89

When is Thai Kitchen Purchased?

day of week
Sun
18.1%
Mon
13.8%
Tue
13.1%
Wed
11.5%
Thu
11.8%
Fri
15.5%
Sat
16.3%
time of day
Morning
13.6%
Noon
16.1%
Afternoon
34.9%
Evening
27.1%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Thai Kitchen consumers purchase?

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Why do Thai Kitchen consumers try new brands?

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Where do Thai Kitchen consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Thai Kitchen Target Market

Arrow and target

Who actually buys Thai Kitchen? Do these consumers match the intended target market of Thai Kitchen?

Thought bubble

What motivates the target market to purchase Thai Kitchen?

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What other target market should Thai Kitchen look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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