The Allens Consumer Insights

Who buys The Allens?

A The Allens consumer is generally lower income, African American, and senior age. The Allens consumers are more likely to purchase The Allens during larger pantry stocking trips. Brands such as Libby's, Bush's Best, and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

The Allens Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.78
% of Basket $ (median)
1.9%
Total Basket $ (median)
$92.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The Allens Consumer Demographics

demographic
index
Female
100
Male
99
<24
108
25-34
74
35-44
87
45-54
110
55-64
178
65+
226
African American
126
Asian
12
Caucasian
117
Hispanic
16
demographic
index
Has Kids
88
No Kids
128
- $20k
100
$20k-40k
117
$40k-60k
116
$60k-80k
110
$80k-100k
103
$100k-125k
72
$125k +
60
No College
131
College
96
Adv. Degree
83

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The Allens Basket Affinity & Size

brand
basket affinity
Libby's 14.5x
Bush's Best 7.3x
Velveeta 6.4x
Blue Bonnet 5.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
584

Where is The Allens Purchased?

channels
index
Club
56
Dollar
501
Drug
7
Food
7
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.1x
Totino's Party Pizza 2.1x
Ro-Tel 2.0x
Armour 2.0x

How Did They Pay?

method
index
Cash
93
Credit
78
Debit
119
Food Stamps
163

When is The Allens Purchased?

day of week
Sun
19.4%
Mon
13.6%
Tue
12.0%
Wed
11.6%
Thu
12.6%
Fri
13.4%
Sat
17.5%
time of day
Morning
13.6%
Noon
17.4%
Afternoon
36.9%
Evening
25.9%
Late
6.2%

Get More The Allens Data

Contact us for the latest The Allens consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do The Allens consumers switch to?

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Why do consumers stop buying The Allens products?

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Which retailers do The Allens shoppers prefer to shop at?

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What motivates consumers to try The Allens products?

Research the The Allens Target Market

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Who actually buys The Allens? Do these consumers match the intended target market of The Allens?

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What motivates the target market to purchase The Allens?

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What other target market should The Allens look at?

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Which other brands have a similar target market?

About Our The Allens Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.