The First Years Consumer Insights

Who buys The First Years?

A The First Years consumer is generally lower income, Hispanic, and young adult age. The First Years consumers are more likely to purchase The First Years during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

The First Years Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.8%
Total Basket $ (median)
$44.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The First Years Consumer Demographics

demographic
index
Female
102
Male
84
<24
155
25-34
179
35-44
86
45-54
39
55-64
62
65+
27
African American
101
Asian
102
Caucasian
97
Hispanic
125
demographic
index
Has Kids
120
No Kids
56
- $20k
111
$20k-40k
115
$40k-60k
113
$60k-80k
101
$80k-100k
106
$100k-125k
77
$125k +
64
No College
91
College
102
Adv. Degree
101

Understand The First Years Consumer Behavior

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The First Years Basket Affinity & Size

brand
basket affinity
Gerber Graduates 36.1x
Gerber 21.0x
Huggies 10.0x
Archer Farms 6.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
297

Where is The First Years Purchased?

channels
index
Club
2
Drug
18
Food
3
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.3x
Gerber 2.3x
Huggies 2.1x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
85
Credit
82
Debit
127
Food Stamps
80

When is The First Years Purchased?

day of week
Sun
15.6%
Mon
13.0%
Tue
11.4%
Wed
12.3%
Thu
12.7%
Fri
16.7%
Sat
18.3%
time of day
Morning
14.3%
Noon
18.3%
Afternoon
32.8%
Evening
27.6%
Late
6.9%

About Our The First Years Consumer Insights

How do we know who buys The First Years? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the The First Years consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.