The Greek Gods Consumer Insights

Who buys The Greek Gods?

A The Greek Gods consumer is generally slightly higher income, Asian, and senior age. The Greek Gods consumers are more likely to purchase The Greek Gods during larger pantry stocking trips. Brands such as Nabisco Triscuit, Sabra, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

The Greek Gods Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.19
% of Basket $ (median)
6.7%
Total Basket $ (median)
$62.61

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

The Greek Gods Consumer Demographics

demographic
index
Female
98
Male
117
<24
98
25-34
112
35-44
99
45-54
72
55-64
109
65+
183
African American
49
Asian
132
Caucasian
99
Hispanic
93
demographic
index
Has Kids
92
No Kids
119
- $20k
80
$20k-40k
97
$40k-60k
100
$60k-80k
109
$80k-100k
109
$100k-125k
105
$125k +
88
No College
60
College
104
Adv. Degree
128

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The Greek Gods Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 5.9x
Sabra 5.8x
Oroweat 5.7x
Simply Juice 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
440

Where is The Greek Gods Purchased?

channels
index
Club
8
Dollar
0
Drug
8
Food
145
Gas & Convenience
8
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Oroweat 1.6x
Fresh Selections 1.6x

How Did They Pay?

method
index
Cash
90
Credit
109
Debit
99
Food Stamps
84

When is The Greek Gods Purchased?

day of week
Sun
18.6%
Mon
15.2%
Tue
13.2%
Wed
12.6%
Thu
11.3%
Fri
13.0%
Sat
16.2%
time of day
Morning
13.1%
Noon
17.3%
Afternoon
34.8%
Evening
27.5%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do The Greek Gods consumers purchase?

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Why do The Greek Gods consumers try new brands?

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Where do The Greek Gods consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Greek Gods Target Market

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Who actually buys The Greek Gods? Do these consumers match the intended target market of The Greek Gods?

Thought bubble

What motivates the target market to purchase The Greek Gods?

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What other target market should The Greek Gods look at?

venn diagram

Which other brands have a similar target market?

About Our The Greek Gods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.