The Herbal Garden Consumer Insights

Who buys The Herbal Garden? A The Herbal Garden consumer is generally very high income, Caucasian, and older age. The Herbal Garden consumers are more likely to purchase The Herbal Garden during larger pantry stocking trips. Brands such as Jennie-O, TURKEY KNOB, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

The Herbal Garden Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.6%
Total Basket $ (median)
$69.05

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  • Attitudinal surveys
  • Recent demographic data

The Herbal Garden Consumer Demographics

demographic
index
Female
99
Male
110
<24
45
25-34
93
35-44
103
45-54
104
55-64
123
65+
90
African American
38
Asian
49
Caucasian
114
Hispanic
60
demographic
index
Has Kids
91
No Kids
120
- $20k
63
$20k-40k
61
$40k-60k
92
$60k-80k
93
$80k-100k
125
$100k-125k
117
$125k +
159
No College
60
College
100
Adv. Degree
148

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The Herbal Garden Basket Affinity & Size

brand
basket affinity
Jennie-O 13.9x
TURKEY KNOB 12.0x
Swanson 9.9x
Sabra 8.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
485

Where is The Herbal Garden Purchased?

channels
index
Drug
434
Food
9
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 1.9x
Nabisco Triscuit 1.8x
Maxwell House 1.8x
Johnsonville 1.7x

How Did They Pay?

method
index
Cash
188
Credit
112
Debit
52
Food Stamps
49

When is The Herbal Garden Purchased?

day of week
Sun
18.8%
Mon
15.0%
Tue
11.3%
Wed
11.1%
Thu
9.8%
Fri
16.1%
Sat
17.9%
time of day
Morning
15.6%
Noon
17.7%
Afternoon
36.9%
Evening
22.7%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do The Herbal Garden consumers purchase?

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Why do The Herbal Garden consumers try new brands?

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Where do The Herbal Garden consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Herbal Garden Target Market

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Who actually buys The Herbal Garden? Do these consumers match the intended target market of The Herbal Garden?

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What motivates the target market to purchase The Herbal Garden?

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What other target market should The Herbal Garden look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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