The Little Potato Company Consumer Insights

Who buys The Little Potato Company?

A The Little Potato Company consumer is generally slightly lower income, Caucasian, and older age. The Little Potato Company consumers are more likely to purchase The Little Potato Company during larger pantry stocking trips. Brands such as Taylor Farms, TURKEY KNOB, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

The Little Potato Company Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$73.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The Little Potato Company Consumer Demographics

demographic
index
Female
100
Male
97
<24
105
25-34
88
35-44
94
45-54
111
55-64
133
65+
116
African American
49
Asian
41
Caucasian
110
Hispanic
94
demographic
index
Has Kids
90
No Kids
122
- $20k
85
$20k-40k
104
$40k-60k
113
$60k-80k
96
$80k-100k
105
$100k-125k
98
$125k +
86
No College
103
College
100
Adv. Degree
99

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The Little Potato Company Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.7x
TURKEY KNOB 6.3x
Bolthouse Farms 6.1x
Generic Pma 5.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
516

Where is The Little Potato Company Purchased?

channels
index
Club
220
Food
57
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bolthouse Farms 1.7x
Utz 1.6x
Marie Callender's 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
123
Credit
85
Debit
99
Food Stamps
153

When is The Little Potato Company Purchased?

day of week
Sun
21.9%
Mon
12.0%
Tue
11.2%
Wed
10.1%
Thu
11.4%
Fri
14.3%
Sat
19.1%
time of day
Morning
14.4%
Noon
18.5%
Afternoon
37.7%
Evening
25.1%
Late
4.4%

About Our The Little Potato Company Consumer Insights

How do we know who buys The Little Potato Company? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the The Little Potato Company consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.