The Little Potato Company Consumer Insights

Who buys The Little Potato Company?

A The Little Potato Company consumer is generally slightly lower income, Caucasian, and older age. The Little Potato Company consumers are more likely to purchase The Little Potato Company during larger pantry stocking trips. Brands such as Taylor Farms, TURKEY KNOB, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

The Little Potato Company Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$73.74

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The Little Potato Company Consumer Demographics

demographic
index
Female
100
Male
97
<24
105
25-34
88
35-44
94
45-54
111
55-64
133
65+
116
African American
49
Asian
41
Caucasian
110
Hispanic
94
demographic
index
Has Kids
90
No Kids
122
- $20k
85
$20k-40k
104
$40k-60k
113
$60k-80k
96
$80k-100k
105
$100k-125k
98
$125k +
86
No College
103
College
100
Adv. Degree
99

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The Little Potato Company Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.7x
TURKEY KNOB 6.3x
Bolthouse Farms 6.1x
Generic Pma 5.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
516

Where is The Little Potato Company Purchased?

channels
index
Club
220
Food
57
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bolthouse Farms 1.7x
Utz 1.6x
Marie Callender's 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
123
Credit
85
Debit
99
Food Stamps
153

When is The Little Potato Company Purchased?

day of week
Sun
21.9%
Mon
12.0%
Tue
11.2%
Wed
10.1%
Thu
11.4%
Fri
14.3%
Sat
19.1%
time of day
Morning
14.4%
Noon
18.5%
Afternoon
37.7%
Evening
25.1%
Late
4.4%

Get More The Little Potato Company Data

Contact us for the latest The Little Potato Company consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do The Little Potato Company consumers switch to?

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Why do consumers stop buying The Little Potato Company products?

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Which retailers do The Little Potato Company shoppers prefer to shop at?

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What motivates consumers to try The Little Potato Company products?

Research the The Little Potato Company Target Market

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Who actually buys The Little Potato Company? Do these consumers match the intended target market of The Little Potato Company?

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What motivates the target market to buy The Little Potato Company?

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What other target market should The Little Potato Company look at?

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Which other brands have a similar target market?

About Our The Little Potato Company Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.