The Little Potato Company Consumer Insights

Who buys The Little Potato Company? The Little Potato Company consumers are generally slightly lower income, Caucasian, and older age. The Little Potato Company consumers are more likely to purchase The Little Potato Company during larger pantry stocking trips. Brands such as Taylor Farms, TURKEY KNOB, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

The Little Potato Company Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$73.74

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The Little Potato Company Consumer Demographics

demographic
index
Female
100
Male
97
<24
105
25-34
88
35-44
94
45-54
111
55-64
133
65+
116
African American
49
Asian
41
Caucasian
110
Hispanic
94
demographic
index
Has Kids
90
No Kids
122
- $20k
85
$20k-40k
104
$40k-60k
113
$60k-80k
96
$80k-100k
105
$100k-125k
98
$125k +
86
No College
103
College
100
Adv. Degree
99

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The Little Potato Company Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.7x
TURKEY KNOB 6.3x
Bolthouse Farms 6.1x
Generic Pma 5.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
516

Where is The Little Potato Company Purchased?

channels
index
Club
220
Food
57
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bolthouse Farms 1.7x
Utz 1.6x
Marie Callender's 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
123
Credit
85
Debit
99
Food Stamps
153

When is The Little Potato Company Purchased?

day of week
Sun
21.9%
Mon
12.0%
Tue
11.2%
Wed
10.1%
Thu
11.4%
Fri
14.3%
Sat
19.1%
time of day
Morning
14.4%
Noon
18.5%
Afternoon
37.7%
Evening
25.1%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do The Little Potato Company consumers purchase?

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Why do The Little Potato Company consumers try new brands?

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Where do The Little Potato Company consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Little Potato Company Target Market

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Who actually buys The Little Potato Company? Do these consumers match the intended target market of The Little Potato Company?

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What motivates the target market to purchase The Little Potato Company?

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What other target market should The Little Potato Company look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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