The Naked Grape Consumer Insights

Who buys The Naked Grape?

A The Naked Grape consumer is generally very high income, Caucasian, and older age. The Naked Grape consumers are more likely to purchase The Naked Grape during larger pantry stocking trips. Brands such as Quaker Chewy, Archer Farms, and Hostess also tend to be purchased in the same trip. See sample consumer insights data below.

The Naked Grape Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
15.4%
Total Basket $ (median)
$45.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The Naked Grape Consumer Demographics

demographic
index
Female
97
Male
128
<24
44
25-34
98
35-44
107
45-54
92
55-64
113
65+
96
African American
85
Asian
50
Caucasian
112
Hispanic
52
demographic
index
Has Kids
91
No Kids
120
- $20k
43
$20k-40k
66
$40k-60k
104
$60k-80k
95
$80k-100k
105
$100k-125k
129
$125k +
151
No College
58
College
99
Adv. Degree
152

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The Naked Grape Basket Affinity & Size

brand
basket affinity
Quaker Chewy 8.6x
Archer Farms 8.2x
Hostess 7.8x
Ocean Spray 6.3x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
258

Where is The Naked Grape Purchased?

channels
index
Club
6
Dollar
2
Drug
58
Food
193
Gas & Convenience
59
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.6x
Bud Light 1.5x
Red Bull 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
91
Credit
127
Debit
92
Food Stamps
11

When is The Naked Grape Purchased?

day of week
Sun
11.5%
Mon
12.0%
Tue
12.1%
Wed
12.7%
Thu
14.2%
Fri
19.5%
Sat
18.1%
time of day
Morning
9.9%
Noon
14.2%
Afternoon
36.4%
Evening
34.5%
Late
5.0%

About Our The Naked Grape Consumer Insights

How do we know who buys The Naked Grape? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the The Naked Grape consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.