The Naked Grape Consumer Insights

Who buys The Naked Grape?

A The Naked Grape consumer is generally very high income, Caucasian, and older age. The Naked Grape consumers are more likely to purchase The Naked Grape during larger pantry stocking trips. Brands such as Quaker Chewy, Archer Farms, and Hostess also tend to be purchased in the same trip. Sample consumer insights data below.

The Naked Grape Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
15.4%
Total Basket $ (median)
$45.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

The Naked Grape Consumer Demographics

demographic
index
Female
97
Male
128
<24
44
25-34
98
35-44
107
45-54
92
55-64
113
65+
96
African American
85
Asian
50
Caucasian
112
Hispanic
52
demographic
index
Has Kids
91
No Kids
120
- $20k
43
$20k-40k
66
$40k-60k
104
$60k-80k
95
$80k-100k
105
$100k-125k
129
$125k +
151
No College
58
College
99
Adv. Degree
152

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The Naked Grape Basket Affinity & Size

brand
basket affinity
Quaker Chewy 8.6x
Archer Farms 8.2x
Hostess 7.8x
Ocean Spray 6.3x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
258

Where is The Naked Grape Purchased?

channels
index
Club
6
Dollar
2
Drug
58
Food
193
Gas & Convenience
59
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.6x
Bud Light 1.5x
Red Bull 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
91
Credit
127
Debit
92
Food Stamps
11

When is The Naked Grape Purchased?

day of week
Sun
11.5%
Mon
12.0%
Tue
12.1%
Wed
12.7%
Thu
14.2%
Fri
19.5%
Sat
18.1%
time of day
Morning
9.9%
Noon
14.2%
Afternoon
36.4%
Evening
34.5%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do The Naked Grape consumers purchase?

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Why do The Naked Grape consumers try new brands?

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Where do The Naked Grape consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Naked Grape Target Market

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Who actually buys The Naked Grape? Do these consumers match the intended target market of The Naked Grape?

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What motivates the target market to purchase The Naked Grape?

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What other target market should The Naked Grape look at?

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Which other brands have a similar target market?

About Our The Naked Grape Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.