The Works Consumer Insights

Who buys The Works?

A The Works consumer is generally median income, Caucasian, and senior age. The Works consumers are more likely to purchase The Works during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

The Works Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.84
% of Basket $ (median)
4.2%
Total Basket $ (median)
$44.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The Works Consumer Demographics

demographic
index
Female
102
Male
79
<24
66
25-34
90
35-44
93
45-54
111
55-64
135
65+
157
African American
64
Asian
62
Caucasian
111
Hispanic
68
demographic
index
Has Kids
89
No Kids
124
- $20k
100
$20k-40k
107
$40k-60k
108
$60k-80k
108
$80k-100k
89
$100k-125k
90
$125k +
88
No College
128
College
96
Adv. Degree
85

Understand The Works Consumer Behavior

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The Works Basket Affinity & Size

brand
basket affinity
Swiffer 9.2x
Lysol 9.1x
Clorox 7.9x
Dawn 6.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
360

Where is The Works Purchased?

channels
index
Club
13
Dollar
1392
Drug
9
Food
13
Gas & Convenience
385
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Sunbeam 1.6x
Armour 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
110
Credit
104
Debit
100
Food Stamps
51

When is The Works Purchased?

day of week
Sun
15.0%
Mon
13.5%
Tue
11.8%
Wed
11.6%
Thu
13.0%
Fri
15.5%
Sat
19.5%
time of day
Morning
16.5%
Noon
18.8%
Afternoon
36.8%
Evening
21.9%
Late
5.9%

Get More The Works Data

Contact us for the latest The Works consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do The Works consumers switch to?

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Why do consumers stop buying The Works products?

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Which retailers do The Works shoppers prefer to shop at?

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What motivates consumers to try The Works products?

Research the The Works Target Market

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Who actually buys The Works? Do these consumers match the intended target market of The Works?

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What motivates the target market to purchase The Works?

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What other target market should The Works look at?

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Which other brands have a similar target market?

About Our The Works Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.