The Works Consumer Insights

Who buys The Works? A The Works consumer is generally median income, Caucasian, and senior age. The Works consumers are more likely to purchase The Works during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

The Works Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.84
% of Basket $ (median)
4.2%
Total Basket $ (median)
$44.15

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

The Works Consumer Demographics

demographic
index
Female
102
Male
79
<24
66
25-34
90
35-44
93
45-54
111
55-64
135
65+
157
African American
64
Asian
62
Caucasian
111
Hispanic
68
demographic
index
Has Kids
89
No Kids
124
- $20k
100
$20k-40k
107
$40k-60k
108
$60k-80k
108
$80k-100k
89
$100k-125k
90
$125k +
88
No College
128
College
96
Adv. Degree
85

Understand The Works Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

The Works Basket Affinity & Size

brand
basket affinity
Swiffer 9.2x
Lysol 9.1x
Clorox 7.9x
Dawn 6.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
360

Where is The Works Purchased?

channels
index
Club
13
Dollar
1392
Drug
9
Food
13
Gas & Convenience
385
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Sunbeam 1.6x
Armour 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
110
Credit
104
Debit
100
Food Stamps
51

When is The Works Purchased?

day of week
Sun
15.0%
Mon
13.5%
Tue
11.8%
Wed
11.6%
Thu
13.0%
Fri
15.5%
Sat
19.5%
time of day
Morning
16.5%
Noon
18.8%
Afternoon
36.8%
Evening
21.9%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do The Works consumers purchase?

check mark

Why do The Works consumers try new brands?

check mark

Where do The Works consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Works Target Market

Arrow and target

Who actually buys The Works? Do these consumers match the intended target market of The Works?

Thought bubble

What motivates the target market to purchase The Works?

magnifying glass

What other target market should The Works look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us