TheraFlu Consumer Insights

Who buys TheraFlu?

A TheraFlu consumer is generally very low income, African American, and young adult age. TheraFlu consumers are more likely to purchase TheraFlu during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

TheraFlu Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.49
% of Basket $ (median)
33.5%
Total Basket $ (median)
$22.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TheraFlu Consumer Demographics

demographic
index
Female
99
Male
108
<24
125
25-34
126
35-44
99
45-54
83
55-64
76
65+
39
African American
226
Asian
222
Caucasian
68
Hispanic
210
demographic
index
Has Kids
94
No Kids
113
- $20k
123
$20k-40k
115
$40k-60k
115
$60k-80k
95
$80k-100k
86
$100k-125k
88
$125k +
74
No College
103
College
101
Adv. Degree
89

Understand TheraFlu Consumer Behavior

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TheraFlu Basket Affinity & Size

brand
basket affinity
Puffs 11.2x
Kleenex 7.2x
Febreze 6.9x
Glade 6.5x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
146

Where is TheraFlu Purchased?

channels
index
Club
51
Dollar
176
Drug
655
Food
39
Gas & Convenience
5
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Red Bull 1.4x
TRESemme 1.4x
Oral-B 1.4x

How Did They Pay?

method
index
Cash
153
Credit
80
Debit
96
Food Stamps
39

When is TheraFlu Purchased?

day of week
Sun
16.9%
Mon
13.1%
Tue
13.6%
Wed
13.8%
Thu
12.9%
Fri
14.3%
Sat
15.5%
time of day
Morning
15.8%
Noon
13.9%
Afternoon
29.5%
Evening
32.8%
Late
8.0%

About Our TheraFlu Consumer Insights

How do we know who buys TheraFlu? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the TheraFlu consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.