TheraFlu Consumer Insights

Who buys TheraFlu? A TheraFlu consumer is generally very low income, African American, and young adult age. TheraFlu consumers are more likely to purchase TheraFlu during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

TheraFlu Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.49
% of Basket $ (median)
33.5%
Total Basket $ (median)
$22.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

TheraFlu Consumer Demographics

demographic
index
Female
99
Male
108
<24
125
25-34
126
35-44
99
45-54
83
55-64
76
65+
39
African American
226
Asian
222
Caucasian
68
Hispanic
210
demographic
index
Has Kids
94
No Kids
113
- $20k
123
$20k-40k
115
$40k-60k
115
$60k-80k
95
$80k-100k
86
$100k-125k
88
$125k +
74
No College
103
College
101
Adv. Degree
89

Understand TheraFlu Consumer Behavior

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TheraFlu Basket Affinity & Size

brand
basket affinity
Puffs 11.2x
Kleenex 7.2x
Febreze 6.9x
Glade 6.5x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
146

Where is TheraFlu Purchased?

channels
index
Club
51
Dollar
176
Drug
655
Food
39
Gas & Convenience
5
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Red Bull 1.4x
TRESemme 1.4x
Oral-B 1.4x

How Did They Pay?

method
index
Cash
153
Credit
80
Debit
96
Food Stamps
39

When is TheraFlu Purchased?

day of week
Sun
16.9%
Mon
13.1%
Tue
13.6%
Wed
13.8%
Thu
12.9%
Fri
14.3%
Sat
15.5%
time of day
Morning
15.8%
Noon
13.9%
Afternoon
29.5%
Evening
32.8%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do TheraFlu consumers purchase?

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Why do TheraFlu consumers try new brands?

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Where do TheraFlu consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the TheraFlu Target Market

Arrow and target

Who actually buys TheraFlu? Do these consumers match the intended target market of TheraFlu?

Thought bubble

What motivates the target market to purchase TheraFlu?

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What other target market should TheraFlu look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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