ThermaCare Consumer Insights

Who buys ThermaCare?

A ThermaCare consumer is generally lower income, Asian, and senior age. ThermaCare consumers are more likely to purchase ThermaCare during larger pantry stocking trips. Brands such as TRESemme, Glade, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

ThermaCare Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.29
% of Basket $ (median)
23.6%
Total Basket $ (median)
$30.94

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ThermaCare Consumer Demographics

demographic
index
Female
102
Male
83
<24
111
25-34
122
35-44
87
45-54
84
55-64
113
65+
141
African American
129
Asian
291
Caucasian
77
Hispanic
119
demographic
index
Has Kids
82
No Kids
142
- $20k
120
$20k-40k
128
$40k-60k
96
$60k-80k
94
$80k-100k
84
$100k-125k
87
$125k +
93
No College
96
College
104
Adv. Degree
87

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ThermaCare Basket Affinity & Size

brand
basket affinity
TRESemme 9.4x
Glade 8.2x
Archer Farms 6.7x
Listerine 6.6x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
210

Where is ThermaCare Purchased?

channels
index
Beauty
19
Club
137
Dollar
28
Drug
259
Food
18
Gas & Convenience
1
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Archer Farms 1.5x
Swiffer 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
97
Credit
83
Debit
97
Food Stamps
28

When is ThermaCare Purchased?

day of week
Sun
15.7%
Mon
13.5%
Tue
11.4%
Wed
13.9%
Thu
13.0%
Fri
14.1%
Sat
18.4%
time of day
Morning
14.2%
Noon
18.4%
Afternoon
34.8%
Evening
26.2%
Late
6.4%

About Our ThermaCare Consumer Insights

How do we know who buys ThermaCare? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the ThermaCare consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.