ThermaCare Consumer Insights

Who buys ThermaCare?

A ThermaCare consumer is generally lower income, Asian, and senior age. ThermaCare consumers are more likely to purchase ThermaCare during larger pantry stocking trips. Brands such as TRESemme, Glade, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

ThermaCare Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.29
% of Basket $ (median)
23.6%
Total Basket $ (median)
$30.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ThermaCare Consumer Demographics

demographic
index
Female
102
Male
83
<24
111
25-34
122
35-44
87
45-54
84
55-64
113
65+
141
African American
129
Asian
291
Caucasian
77
Hispanic
119
demographic
index
Has Kids
82
No Kids
142
- $20k
120
$20k-40k
128
$40k-60k
96
$60k-80k
94
$80k-100k
84
$100k-125k
87
$125k +
93
No College
96
College
104
Adv. Degree
87

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ThermaCare Basket Affinity & Size

brand
basket affinity
TRESemme 9.4x
Glade 8.2x
Archer Farms 6.7x
Listerine 6.6x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
210

Where is ThermaCare Purchased?

channels
index
Beauty
19
Club
137
Dollar
28
Drug
259
Food
18
Gas & Convenience
1
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Archer Farms 1.5x
Swiffer 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
97
Credit
83
Debit
97
Food Stamps
28

When is ThermaCare Purchased?

day of week
Sun
15.7%
Mon
13.5%
Tue
11.4%
Wed
13.9%
Thu
13.0%
Fri
14.1%
Sat
18.4%
time of day
Morning
14.2%
Noon
18.4%
Afternoon
34.8%
Evening
26.2%
Late
6.4%

Get More ThermaCare Data

Contact us for the latest ThermaCare consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do ThermaCare consumers switch to?

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Why do consumers stop buying ThermaCare products?

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Which retailers do ThermaCare shoppers prefer to shop at?

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What motivates consumers to try ThermaCare products?

Research the ThermaCare Target Market

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Who actually buys ThermaCare? Do these consumers match the intended target market of ThermaCare?

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What motivates the target market to purchase ThermaCare?

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What other target market should ThermaCare look at?

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Which other brands have a similar target market?

About Our ThermaCare Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.