ThermaCare Consumer Insights

Who buys ThermaCare? A ThermaCare consumer is generally lower income, Asian, and senior age. ThermaCare consumers are more likely to purchase ThermaCare during larger pantry stocking trips. Brands such as TRESemme, Glade, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

ThermaCare Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.29
% of Basket $ (median)
23.6%
Total Basket $ (median)
$30.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

ThermaCare Consumer Demographics

demographic
index
Female
102
Male
83
<24
111
25-34
122
35-44
87
45-54
84
55-64
113
65+
141
African American
129
Asian
291
Caucasian
77
Hispanic
119
demographic
index
Has Kids
82
No Kids
142
- $20k
120
$20k-40k
128
$40k-60k
96
$60k-80k
94
$80k-100k
84
$100k-125k
87
$125k +
93
No College
96
College
104
Adv. Degree
87

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ThermaCare Basket Affinity & Size

brand
basket affinity
TRESemme 9.4x
Glade 8.2x
Archer Farms 6.7x
Listerine 6.6x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
210

Where is ThermaCare Purchased?

channels
index
Beauty
19
Club
137
Dollar
28
Drug
259
Food
18
Gas & Convenience
1
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Archer Farms 1.5x
Swiffer 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
97
Credit
83
Debit
97
Food Stamps
28

When is ThermaCare Purchased?

day of week
Sun
15.7%
Mon
13.5%
Tue
11.4%
Wed
13.9%
Thu
13.0%
Fri
14.1%
Sat
18.4%
time of day
Morning
14.2%
Noon
18.4%
Afternoon
34.8%
Evening
26.2%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do ThermaCare consumers purchase?

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Why do ThermaCare consumers try new brands?

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Where do ThermaCare consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the ThermaCare Target Market

Arrow and target

Who actually buys ThermaCare? Do these consumers match the intended target market of ThermaCare?

Thought bubble

What motivates the target market to purchase ThermaCare?

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What other target market should ThermaCare look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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