Thermos Consumer Insights

Who buys Thermos? A Thermos consumer is generally very high income, Asian, and lower middle age. Thermos consumers are more likely to purchase Thermos during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Thermos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.99
% of Basket $ (median)
19.1%
Total Basket $ (median)
$73.26

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Thermos Consumer Demographics

demographic
index
Female
102
Male
78
<24
45
25-34
90
35-44
141
45-54
74
55-64
31
65+
54
African American
37
Asian
176
Caucasian
95
Hispanic
109
demographic
index
Has Kids
127
No Kids
38
- $20k
44
$20k-40k
58
$40k-60k
68
$60k-80k
100
$80k-100k
116
$100k-125k
151
$125k +
179
No College
58
College
103
Adv. Degree
133

Understand Thermos Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Thermos Basket Affinity & Size

brand
basket affinity
Crayola 31.5x
Archer Farms 21.2x
Gerber Graduates 9.7x
Kleenex 7.4x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
271

Where is Thermos Purchased?

channels
index
Club
3
Drug
2
Food
2
Gas & Convenience
3
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Horizon Organic 1.7x
Yoplait Go-Gurt 1.7x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
50
Credit
114
Debit
119
Food Stamps
11

When is Thermos Purchased?

day of week
Sun
16.4%
Mon
13.1%
Tue
13.1%
Wed
13.1%
Thu
12.4%
Fri
14.9%
Sat
17.0%
time of day
Morning
14.9%
Noon
19.4%
Afternoon
35.5%
Evening
24.6%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Thermos consumers purchase?

check mark

Why do Thermos consumers try new brands?

check mark

Where do Thermos consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Thermos Target Market

Arrow and target

Who actually buys Thermos? Do these consumers match the intended target market of Thermos?

Thought bubble

What motivates the target market to purchase Thermos?

magnifying glass

What other target market should Thermos look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us