Thermos Consumer Insights

Who buys Thermos?

A Thermos consumer is generally very high income, Asian, and lower middle age. Thermos consumers are more likely to purchase Thermos during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Thermos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.99
% of Basket $ (median)
19.1%
Total Basket $ (median)
$73.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Thermos Consumer Demographics

demographic
index
Female
102
Male
78
<24
45
25-34
90
35-44
141
45-54
74
55-64
31
65+
54
African American
37
Asian
176
Caucasian
95
Hispanic
109
demographic
index
Has Kids
127
No Kids
38
- $20k
44
$20k-40k
58
$40k-60k
68
$60k-80k
100
$80k-100k
116
$100k-125k
151
$125k +
179
No College
58
College
103
Adv. Degree
133

Understand Thermos Consumer Behavior

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Thermos Basket Affinity & Size

brand
basket affinity
Crayola 31.5x
Archer Farms 21.2x
Gerber Graduates 9.7x
Kleenex 7.4x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
271

Where is Thermos Purchased?

channels
index
Club
3
Drug
2
Food
2
Gas & Convenience
3
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Horizon Organic 1.7x
Yoplait Go-Gurt 1.7x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
50
Credit
114
Debit
119
Food Stamps
11

When is Thermos Purchased?

day of week
Sun
16.4%
Mon
13.1%
Tue
13.1%
Wed
13.1%
Thu
12.4%
Fri
14.9%
Sat
17.0%
time of day
Morning
14.9%
Noon
19.4%
Afternoon
35.5%
Evening
24.6%
Late
5.5%

Get More Thermos Data

Contact us for the latest Thermos consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Thermos consumers switch to?

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Why do consumers stop buying Thermos products?

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Which retailers do Thermos shoppers prefer to shop at?

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What motivates consumers to try Thermos products?

Research the Thermos Target Market

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Who actually buys Thermos? Do these consumers match the intended target market of Thermos?

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What motivates the target market to buy Thermos?

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What other target market should Thermos look at?

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Which other brands have a similar target market?

About Our Thermos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.