Think Thin Consumer Insights

Who buys Think Thin?

A Think Thin consumer is generally very high income, Caucasian, and older age. Think Thin consumers are more likely to purchase Think Thin during larger pantry stocking trips. Brands such as Almond Breeze, Fresh Selections, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Think Thin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.95
% of Basket $ (median)
8.7%
Total Basket $ (median)
$45.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Think Thin Consumer Demographics

demographic
index
Female
101
Male
94
<24
65
25-34
77
35-44
111
45-54
105
55-64
130
65+
77
African American
29
Asian
67
Caucasian
108
Hispanic
85
demographic
index
Has Kids
94
No Kids
113
- $20k
42
$20k-40k
69
$40k-60k
70
$60k-80k
78
$80k-100k
93
$100k-125k
155
$125k +
216
No College
75
College
91
Adv. Degree
174

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Think Thin Basket Affinity & Size

brand
basket affinity
Almond Breeze 10.4x
Fresh Selections 8.4x
Arnold 8.2x
Chobani 8.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
373

Where is Think Thin Purchased?

channels
index
Beauty
30
Club
42
Drug
24
Food
189
Gas & Convenience
13
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Horizon Organic 1.7x
Dannon Oikos 1.7x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
73
Credit
139
Debit
88
Food Stamps
27

When is Think Thin Purchased?

day of week
Sun
15.6%
Mon
17.3%
Tue
13.8%
Wed
12.8%
Thu
11.0%
Fri
12.9%
Sat
16.4%
time of day
Morning
16.3%
Noon
17.1%
Afternoon
35.2%
Evening
26.6%
Late
4.8%

Get More Think Thin Data

Contact us for the latest Think Thin consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Think Thin consumers switch to?

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Why do consumers stop buying Think Thin products?

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Which retailers do Think Thin shoppers prefer to shop at?

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What motivates consumers to try Think Thin products?

Research the Think Thin Target Market

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Who actually buys Think Thin? Do these consumers match the intended target market of Think Thin?

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What motivates the target market to buy Think Thin?

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What other target market should Think Thin look at?

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Which other brands have a similar target market?

About Our Think Thin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.