Think Thin Consumer Insights

Who buys Think Thin? A Think Thin consumer is generally very high income, Caucasian, and older age. Think Thin consumers are more likely to purchase Think Thin during larger pantry stocking trips. Brands such as Almond Breeze, Fresh Selections, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Think Thin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.95
% of Basket $ (median)
8.7%
Total Basket $ (median)
$45.46

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Think Thin Consumer Demographics

demographic
index
Female
101
Male
94
<24
65
25-34
77
35-44
111
45-54
105
55-64
130
65+
77
African American
29
Asian
67
Caucasian
108
Hispanic
85
demographic
index
Has Kids
94
No Kids
113
- $20k
42
$20k-40k
69
$40k-60k
70
$60k-80k
78
$80k-100k
93
$100k-125k
155
$125k +
216
No College
75
College
91
Adv. Degree
174

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Think Thin Basket Affinity & Size

brand
basket affinity
Almond Breeze 10.4x
Fresh Selections 8.4x
Arnold 8.2x
Chobani 8.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
373

Where is Think Thin Purchased?

channels
index
Beauty
30
Club
42
Drug
24
Food
189
Gas & Convenience
13
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Horizon Organic 1.7x
Dannon Oikos 1.7x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
73
Credit
139
Debit
88
Food Stamps
27

When is Think Thin Purchased?

day of week
Sun
15.6%
Mon
17.3%
Tue
13.8%
Wed
12.8%
Thu
11.0%
Fri
12.9%
Sat
16.4%
time of day
Morning
16.3%
Noon
17.1%
Afternoon
35.2%
Evening
26.6%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Think Thin consumers purchase?

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Why do Think Thin consumers try new brands?

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Where do Think Thin consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Think Thin Target Market

Arrow and target

Who actually buys Think Thin? Do these consumers match the intended target market of Think Thin?

Thought bubble

What motivates the target market to purchase Think Thin?

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What other target market should Think Thin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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