Thomas (Bread) Consumer Insights

Who buys Thomas (Bread)?

A Thomas (Bread) consumer is generally very high income, Caucasian, and senior age. Thomas (Bread) consumers are more likely to purchase Thomas (Bread) during larger pantry stocking trips. Brands such as Kraft Philadelphia, Arnold, and Pepperidge Farm also tend to be purchased in the same trip. See sample consumer insights data below.

Thomas (Bread) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$65.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Thomas (Bread) Consumer Demographics

demographic
index
Female
100
Male
100
<24
78
25-34
83
35-44
104
45-54
111
55-64
106
65+
132
African American
60
Asian
59
Caucasian
109
Hispanic
80
demographic
index
Has Kids
102
No Kids
96
- $20k
70
$20k-40k
78
$40k-60k
91
$60k-80k
96
$80k-100k
113
$100k-125k
124
$125k +
133
No College
84
College
99
Adv. Degree
123

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Thomas (Bread) Basket Affinity & Size

brand
basket affinity
Kraft Philadelphia 6.0x
Arnold 4.1x
Pepperidge Farm 3.6x
Perdue 3.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
483

Where is Thomas (Bread) Purchased?

channels
index
Beauty
2
Club
36
Dollar
2
Drug
19
Food
172
Gas & Convenience
5
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 1.3x
Entenmann's 1.3x
Perdue 1.3x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
94
Credit
115
Debit
92
Food Stamps
84

When is Thomas (Bread) Purchased?

day of week
Sun
19.5%
Mon
14.1%
Tue
12.5%
Wed
11.6%
Thu
11.3%
Fri
13.9%
Sat
17.1%
time of day
Morning
15.9%
Noon
17.9%
Afternoon
34.4%
Evening
26.2%
Late
5.7%

Get More Thomas (Bread) Data

Better understand Thomas (Bread) consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Thomas (Bread) consumers switch to?

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Why do consumers stop buying Thomas (Bread) products?

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Which retailers do Thomas (Bread) shoppers prefer to shop at?

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What motivates consumers to try Thomas (Bread) products?

Research the Thomas (Bread) Target Market

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Who actually buys Thomas (Bread)? Do these consumers match the intended target market of Thomas (Bread)?

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What motivates the target market to buy Thomas (Bread)?

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What other target market should Thomas (Bread) look at?

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Which other brands have a similar target market?

About Our Thomas (Bread) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.