Thomas (Bread) Consumer Insights

Who buys Thomas (Bread)?

A Thomas (Bread) consumer is generally very high income, Caucasian, and senior age. Thomas (Bread) consumers are more likely to purchase Thomas (Bread) during larger pantry stocking trips. Brands such as Kraft Philadelphia, Arnold, and Pepperidge Farm also tend to be purchased in the same trip. Sample consumer insights data below.

Thomas (Bread) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$65.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Thomas (Bread) Consumer Demographics

demographic
index
Female
100
Male
100
<24
78
25-34
83
35-44
104
45-54
111
55-64
106
65+
132
African American
60
Asian
59
Caucasian
109
Hispanic
80
demographic
index
Has Kids
102
No Kids
96
- $20k
70
$20k-40k
78
$40k-60k
91
$60k-80k
96
$80k-100k
113
$100k-125k
124
$125k +
133
No College
84
College
99
Adv. Degree
123

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Thomas (Bread) Basket Affinity & Size

brand
basket affinity
Kraft Philadelphia 6.0x
Arnold 4.1x
Pepperidge Farm 3.6x
Perdue 3.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
483

Where is Thomas (Bread) Purchased?

channels
index
Beauty
2
Club
36
Dollar
2
Drug
19
Food
172
Gas & Convenience
5
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 1.3x
Entenmann's 1.3x
Perdue 1.3x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
94
Credit
115
Debit
92
Food Stamps
84

When is Thomas (Bread) Purchased?

day of week
Sun
19.5%
Mon
14.1%
Tue
12.5%
Wed
11.6%
Thu
11.3%
Fri
13.9%
Sat
17.1%
time of day
Morning
15.9%
Noon
17.9%
Afternoon
34.4%
Evening
26.2%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Thomas (Bread) consumers purchase?

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Why do Thomas (Bread) consumers try new brands?

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Where do Thomas (Bread) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Thomas (Bread) Target Market

Arrow and target

Who actually buys Thomas (Bread)? Do these consumers match the intended target market of Thomas (Bread)?

Thought bubble

What motivates the target market to purchase Thomas (Bread)?

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What other target market should Thomas (Bread) look at?

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Which other brands have a similar target market?

About Our Thomas (Bread) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.