Thomas & Friends (Licensed) Consumer Insights

Who buys Thomas & Friends (Licensed)?

A Thomas & Friends (Licensed) consumer is generally slightly lower income, Asian, and young adult age. Thomas & Friends (Licensed) consumers are more likely to purchase Thomas & Friends (Licensed) during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Thomas & Friends (Licensed) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.99
% of Basket $ (median)
16.9%
Total Basket $ (median)
$70.87

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Thomas & Friends (Licensed) Consumer Demographics

demographic
index
Female
101
Male
92
<24
94
25-34
148
35-44
107
45-54
43
55-64
63
65+
62
African American
116
Asian
128
Caucasian
98
Hispanic
96
demographic
index
Has Kids
121
No Kids
53
- $20k
108
$20k-40k
104
$40k-60k
111
$60k-80k
103
$80k-100k
100
$100k-125k
90
$125k +
76
No College
100
College
101
Adv. Degree
96

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Thomas & Friends (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 14.8x
Gerber Graduates 13.7x
Gerber 9.9x
Goya 9.6x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
234

Where is Thomas & Friends (Licensed) Purchased?

channels
index
Dollar
30
Drug
8
Food
2
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Huggies 1.9x
Gerber 1.7x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
95
Credit
79
Debit
128
Food Stamps
54

When is Thomas & Friends (Licensed) Purchased?

day of week
Sun
15.4%
Mon
11.2%
Tue
10.2%
Wed
10.5%
Thu
15.5%
Fri
18.0%
Sat
19.3%
time of day
Morning
12.1%
Noon
17.3%
Afternoon
33.1%
Evening
28.7%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Thomas & Friends (Licensed) consumers purchase?

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Why do Thomas & Friends (Licensed) consumers try new brands?

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Where do Thomas & Friends (Licensed) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Thomas & Friends (Licensed) Target Market

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Who actually buys Thomas & Friends (Licensed)? Do these consumers match the intended target market of Thomas & Friends (Licensed)?

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What motivates the target market to purchase Thomas & Friends (Licensed)?

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What other target market should Thomas & Friends (Licensed) look at?

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Which other brands have a similar target market?

About Our Thomas & Friends (Licensed) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.