Thomas & Friends (Licensed) Consumer Insights

Who buys Thomas & Friends (Licensed)?

A Thomas & Friends (Licensed) consumer is generally slightly lower income, Asian, and young adult age. Thomas & Friends (Licensed) consumers are more likely to purchase Thomas & Friends (Licensed) during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Thomas & Friends (Licensed) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.99
% of Basket $ (median)
16.9%
Total Basket $ (median)
$70.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Thomas & Friends (Licensed) Consumer Demographics

demographic
index
Female
101
Male
92
<24
94
25-34
148
35-44
107
45-54
43
55-64
63
65+
62
African American
116
Asian
128
Caucasian
98
Hispanic
96
demographic
index
Has Kids
121
No Kids
53
- $20k
108
$20k-40k
104
$40k-60k
111
$60k-80k
103
$80k-100k
100
$100k-125k
90
$125k +
76
No College
100
College
101
Adv. Degree
96

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Thomas & Friends (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 14.8x
Gerber Graduates 13.7x
Gerber 9.9x
Goya 9.6x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
234

Where is Thomas & Friends (Licensed) Purchased?

channels
index
Dollar
30
Drug
8
Food
2
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Huggies 1.9x
Gerber 1.7x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
95
Credit
79
Debit
128
Food Stamps
54

When is Thomas & Friends (Licensed) Purchased?

day of week
Sun
15.4%
Mon
11.2%
Tue
10.2%
Wed
10.5%
Thu
15.5%
Fri
18.0%
Sat
19.3%
time of day
Morning
12.1%
Noon
17.3%
Afternoon
33.1%
Evening
28.7%
Late
8.7%

About Our Thomas & Friends (Licensed) Consumer Insights

How do we know who buys Thomas & Friends (Licensed)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Thomas & Friends (Licensed) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.