Thrifty Ice Cream Consumer Insights

Who buys Thrifty Ice Cream?

A Thrifty Ice Cream consumer is generally very low income, Hispanic, and adolescent age. Thrifty Ice Cream consumers are more likely to purchase Thrifty Ice Cream during small to mid sized trips. Brands such as Bud Light, Puffs, and A&W also tend to be purchased in the same trip. See sample consumer insights data below.

Thrifty Ice Cream Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
57.1%
Total Basket $ (median)
$8.74

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Thrifty Ice Cream Consumer Demographics

demographic
index
Female
100
Male
104
<24
141
25-34
114
35-44
105
45-54
80
55-64
69
65+
81
African American
61
Asian
286
Caucasian
46
Hispanic
405
demographic
index
Has Kids
102
No Kids
95
- $20k
169
$20k-40k
116
$40k-60k
134
$60k-80k
83
$80k-100k
65
$100k-125k
79
$125k +
63
No College
130
College
103
Adv. Degree
51

Understand Thrifty Ice Cream Consumer Behavior

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Thrifty Ice Cream Basket Affinity & Size

brand
basket affinity
Bud Light 26.0x
Puffs 22.9x
A&W 16.2x
Reese's 15.4x
basket size
index
Urgent Need (1-2 Items)
106
Express Lane (3-10 Items)
142
Fill Up (11-20 Items)
42
Pantry Stocking (21+ Items)
12

Where is Thrifty Ice Cream Purchased?

channels
index
Club
36
Drug
1417
Food
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Post Honey Bunches Of Oats 2.0x
Skippy 2.0x
Smart Balance 1.9x

How Did They Pay?

method
index
Cash
414
Credit
9
Debit
14
Food Stamps
215

When is Thrifty Ice Cream Purchased?

day of week
Sun
18.0%
Mon
12.7%
Tue
11.8%
Wed
12.6%
Thu
11.3%
Fri
16.2%
Sat
17.4%
time of day
Morning
5.8%
Noon
8.0%
Afternoon
28.9%
Evening
47.9%
Late
9.4%

About Our Thrifty Ice Cream Consumer Insights

How do we know who buys Thrifty Ice Cream? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Thrifty Ice Cream consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.