Tia Rosa Consumer Insights

Who buys Tia Rosa?

A Tia Rosa consumer is generally median income, Hispanic, and lower middle age. Tia Rosa consumers are more likely to purchase Tia Rosa during larger pantry stocking trips. Brands such as Ro-Tel, Totino's Party Pizza, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Tia Rosa Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.18
% of Basket $ (median)
2.7%
Total Basket $ (median)
$81.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tia Rosa Consumer Demographics

demographic
index
Female
100
Male
100
<24
65
25-34
104
35-44
112
45-54
88
55-64
85
65+
59
African American
84
Asian
45
Caucasian
105
Hispanic
129
demographic
index
Has Kids
111
No Kids
75
- $20k
67
$20k-40k
99
$40k-60k
98
$60k-80k
140
$80k-100k
103
$100k-125k
84
$125k +
78
No College
109
College
106
Adv. Degree
62

Understand Tia Rosa Consumer Behavior

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Tia Rosa Basket Affinity & Size

brand
basket affinity
Ro-Tel 9.5x
Totino's Party Pizza 8.5x
Borden 8.4x
Bar-S 7.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
532

Where is Tia Rosa Purchased?

channels
index
Dollar
17
Food
59
Gas & Convenience
12
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.3x
Farmers Market 2.1x
Totino's Party Pizza 2.0x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
91
Credit
94
Debit
110
Food Stamps
114

When is Tia Rosa Purchased?

day of week
Sun
18.0%
Mon
14.9%
Tue
12.1%
Wed
10.7%
Thu
10.9%
Fri
15.4%
Sat
18.1%
time of day
Morning
14.0%
Noon
17.1%
Afternoon
33.9%
Evening
28.7%
Late
6.3%

Get More Tia Rosa Data

Better understand Tia Rosa consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Tia Rosa consumers switch to?

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Why do consumers stop buying Tia Rosa products?

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Which retailers do Tia Rosa shoppers prefer to shop at?

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What motivates consumers to try Tia Rosa products?

Research the Tia Rosa Target Market

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Who actually buys Tia Rosa? Do these consumers match the intended target market of Tia Rosa?

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What motivates the target market to buy Tia Rosa?

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What other target market should Tia Rosa look at?

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Which other brands have a similar target market?

About Our Tia Rosa Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.