Tia Rosa Consumer Insights

Who buys Tia Rosa? A Tia Rosa consumer is generally median income, Hispanic, and lower middle age. Tia Rosa consumers are more likely to purchase Tia Rosa during larger pantry stocking trips. Brands such as Ro-Tel, Totino's Party Pizza, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Tia Rosa Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.18
% of Basket $ (median)
2.7%
Total Basket $ (median)
$81.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tia Rosa Consumer Demographics

demographic
index
Female
100
Male
100
<24
65
25-34
104
35-44
112
45-54
88
55-64
85
65+
59
African American
84
Asian
45
Caucasian
105
Hispanic
129
demographic
index
Has Kids
111
No Kids
75
- $20k
67
$20k-40k
99
$40k-60k
98
$60k-80k
140
$80k-100k
103
$100k-125k
84
$125k +
78
No College
109
College
106
Adv. Degree
62

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Tia Rosa Basket Affinity & Size

brand
basket affinity
Ro-Tel 9.5x
Totino's Party Pizza 8.5x
Borden 8.4x
Bar-S 7.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
532

Where is Tia Rosa Purchased?

channels
index
Dollar
17
Food
59
Gas & Convenience
12
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.3x
Farmers Market 2.1x
Totino's Party Pizza 2.0x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
91
Credit
94
Debit
110
Food Stamps
114

When is Tia Rosa Purchased?

day of week
Sun
18.0%
Mon
14.9%
Tue
12.1%
Wed
10.7%
Thu
10.9%
Fri
15.4%
Sat
18.1%
time of day
Morning
14.0%
Noon
17.1%
Afternoon
33.9%
Evening
28.7%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tia Rosa consumers purchase?

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Why do Tia Rosa consumers try new brands?

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Where do Tia Rosa consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tia Rosa Target Market

Arrow and target

Who actually buys Tia Rosa? Do these consumers match the intended target market of Tia Rosa?

Thought bubble

What motivates the target market to purchase Tia Rosa?

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What other target market should Tia Rosa look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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