Tic Tac Consumer Insights

Who buys Tic Tac?

A Tic Tac consumer is generally very high income, Caucasian, and senior age. Tic Tac consumers are more likely to purchase Tic Tac during larger pantry stocking trips. Brands such as Trident, Wrigley's Extra, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Tic Tac Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.39
% of Basket $ (median)
4.8%
Total Basket $ (median)
$28.90

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tic Tac Consumer Demographics

demographic
index
Female
102
Male
84
<24
74
25-34
76
35-44
113
45-54
110
55-64
96
65+
114
African American
76
Asian
91
Caucasian
106
Hispanic
76
demographic
index
Has Kids
107
No Kids
84
- $20k
90
$20k-40k
92
$40k-60k
93
$60k-80k
96
$80k-100k
112
$100k-125k
104
$125k +
119
No College
104
College
97
Adv. Degree
110

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Tic Tac Basket Affinity & Size

brand
basket affinity
Trident 5.8x
Wrigley's Extra 5.8x
Skittles 5.1x
Orbit 5.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
257

Where is Tic Tac Purchased?

channels
index
Beauty
63
Club
46
Dollar
193
Drug
174
Food
91
Gas & Convenience
115
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Dannon Danimals 1.4x
Yoplait Light 1.3x
Trident 1.3x

How Did They Pay?

method
index
Cash
123
Credit
97
Debit
94
Food Stamps
90

When is Tic Tac Purchased?

day of week
Sun
15.9%
Mon
12.7%
Tue
12.3%
Wed
12.9%
Thu
12.3%
Fri
15.5%
Sat
18.4%
time of day
Morning
14.2%
Noon
16.9%
Afternoon
34.9%
Evening
27.7%
Late
6.3%

About Our Tic Tac Consumer Insights

How do we know who buys Tic Tac? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tic Tac consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.