Tide Free Consumer Insights

Who buys Tide Free?

A Tide Free consumer is generally very high income, Asian, and young adult age. Tide Free consumers are more likely to purchase Tide Free during larger pantry stocking trips. Brands such as Charmin, Dawn, and Bounty also tend to be purchased in the same trip. Sample consumer insights data below.

Tide Free Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.94
% of Basket $ (median)
24.0%
Total Basket $ (median)
$49.83

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tide Free Consumer Demographics

demographic
index
Female
101
Male
90
<24
87
25-34
113
35-44
100
45-54
91
55-64
92
65+
81
African American
129
Asian
165
Caucasian
90
Hispanic
116
demographic
index
Has Kids
101
No Kids
99
- $20k
102
$20k-40k
80
$40k-60k
89
$60k-80k
87
$80k-100k
101
$100k-125k
107
$125k +
158
No College
66
College
102
Adv. Degree
131

Understand Tide Free Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tide Free Basket Affinity & Size

brand
basket affinity
Charmin 11.1x
Dawn 11.0x
Bounty 8.2x
Cascade 7.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
280

Where is Tide Free Purchased?

channels
index
Club
10
Drug
419
Food
68
Gas & Convenience
3
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Scott 1.5x
Huggies 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
98
Credit
105
Debit
92
Food Stamps
16

When is Tide Free Purchased?

day of week
Sun
19.5%
Mon
13.7%
Tue
12.2%
Wed
11.4%
Thu
10.7%
Fri
14.9%
Sat
17.7%
time of day
Morning
15.4%
Noon
18.3%
Afternoon
34.5%
Evening
25.3%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Tide Free consumers purchase?

check mark

Why do Tide Free consumers try new brands?

check mark

Where do Tide Free consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tide Free Target Market

Arrow and target

Who actually buys Tide Free? Do these consumers match the intended target market of Tide Free?

Thought bubble

What motivates the target market to purchase Tide Free?

magnifying glass

What other target market should Tide Free look at?

venn diagram

Which other brands have a similar target market?

About Our Tide Free Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.