Tide Free Consumer Insights

Who buys Tide Free?

A Tide Free consumer is generally very high income, Asian, and young adult age. Tide Free consumers are more likely to purchase Tide Free during larger pantry stocking trips. Brands such as Charmin, Dawn, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Tide Free Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.94
% of Basket $ (median)
24.0%
Total Basket $ (median)
$49.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tide Free Consumer Demographics

demographic
index
Female
101
Male
90
<24
87
25-34
113
35-44
100
45-54
91
55-64
92
65+
81
African American
129
Asian
165
Caucasian
90
Hispanic
116
demographic
index
Has Kids
101
No Kids
99
- $20k
102
$20k-40k
80
$40k-60k
89
$60k-80k
87
$80k-100k
101
$100k-125k
107
$125k +
158
No College
66
College
102
Adv. Degree
131

Understand Tide Free Consumer Behavior

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Tide Free Basket Affinity & Size

brand
basket affinity
Charmin 11.1x
Dawn 11.0x
Bounty 8.2x
Cascade 7.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
280

Where is Tide Free Purchased?

channels
index
Club
10
Drug
419
Food
68
Gas & Convenience
3
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Scott 1.5x
Huggies 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
98
Credit
105
Debit
92
Food Stamps
16

When is Tide Free Purchased?

day of week
Sun
19.5%
Mon
13.7%
Tue
12.2%
Wed
11.4%
Thu
10.7%
Fri
14.9%
Sat
17.7%
time of day
Morning
15.4%
Noon
18.3%
Afternoon
34.5%
Evening
25.3%
Late
6.6%

About Our Tide Free Consumer Insights

How do we know who buys Tide Free? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tide Free consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.