Tide Simply Clean & Fresh Consumer Insights

Who buys Tide Simply Clean & Fresh? Tide Simply Clean & Fresh consumers are generally very low income, African American, and adolescent age. Tide Simply Clean & Fresh consumers are more likely to purchase Tide Simply Clean & Fresh during larger pantry stocking trips. Brands such as Gain, Dawn, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Tide Simply Clean & Fresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
27.5%
Total Basket $ (median)
$25.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tide Simply Clean & Fresh Consumer Demographics

demographic
index
Female
104
Male
62
<24
125
25-34
120
35-44
98
45-54
89
55-64
74
65+
57
African American
301
Asian
155
Caucasian
73
Hispanic
184
demographic
index
Has Kids
103
No Kids
94
- $20k
156
$20k-40k
129
$40k-60k
124
$60k-80k
99
$80k-100k
80
$100k-125k
56
$125k +
52
No College
132
College
100
Adv. Degree
61

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Tide Simply Clean & Fresh Basket Affinity & Size

brand
basket affinity
Gain 12.5x
Dawn 10.1x
Clorox 7.4x
Hefty 6.7x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
203

Where is Tide Simply Clean & Fresh Purchased?

channels
index
Club
2
Dollar
582
Drug
709
Food
57
Gas & Convenience
4
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.6x
Blue Bonnet 1.6x
Gain 1.6x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
167
Credit
79
Debit
90
Food Stamps
63

When is Tide Simply Clean & Fresh Purchased?

day of week
Sun
18.3%
Mon
13.7%
Tue
11.2%
Wed
14.2%
Thu
11.3%
Fri
13.8%
Sat
17.3%
time of day
Morning
17.5%
Noon
15.2%
Afternoon
31.6%
Evening
28.0%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tide Simply Clean & Fresh consumers purchase?

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Why do Tide Simply Clean & Fresh consumers try new brands?

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Where do Tide Simply Clean & Fresh consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tide Simply Clean & Fresh Target Market

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Who actually buys Tide Simply Clean & Fresh? Do these consumers match the intended target market of Tide Simply Clean & Fresh?

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What motivates the target market to purchase Tide Simply Clean & Fresh?

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What other target market should Tide Simply Clean & Fresh look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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