Tide Simply Clean & Fresh Consumer Insights

Who buys Tide Simply Clean & Fresh?

A Tide Simply Clean & Fresh consumer is generally very low income, African American, and adolescent age. Tide Simply Clean & Fresh consumers are more likely to purchase Tide Simply Clean & Fresh during larger pantry stocking trips. Brands such as Gain, Dawn, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Tide Simply Clean & Fresh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
27.5%
Total Basket $ (median)
$25.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tide Simply Clean & Fresh Consumer Demographics

demographic
index
Female
104
Male
62
<24
125
25-34
120
35-44
98
45-54
89
55-64
74
65+
57
African American
301
Asian
155
Caucasian
73
Hispanic
184
demographic
index
Has Kids
103
No Kids
94
- $20k
156
$20k-40k
129
$40k-60k
124
$60k-80k
99
$80k-100k
80
$100k-125k
56
$125k +
52
No College
132
College
100
Adv. Degree
61

Understand Tide Simply Clean & Fresh Consumer Behavior

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Tide Simply Clean & Fresh Basket Affinity & Size

brand
basket affinity
Gain 12.5x
Dawn 10.1x
Clorox 7.4x
Hefty 6.7x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
203

Where is Tide Simply Clean & Fresh Purchased?

channels
index
Club
2
Dollar
582
Drug
709
Food
57
Gas & Convenience
4
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.6x
Blue Bonnet 1.6x
Gain 1.6x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
167
Credit
79
Debit
90
Food Stamps
63

When is Tide Simply Clean & Fresh Purchased?

day of week
Sun
18.3%
Mon
13.7%
Tue
11.2%
Wed
14.2%
Thu
11.3%
Fri
13.8%
Sat
17.3%
time of day
Morning
17.5%
Noon
15.2%
Afternoon
31.6%
Evening
28.0%
Late
7.7%

About Our Tide Simply Clean & Fresh Consumer Insights

How do we know who buys Tide Simply Clean & Fresh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tide Simply Clean & Fresh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.