Tide Stain Release Consumer Insights

Who buys Tide Stain Release? A Tide Stain Release consumer is generally very high income, Hispanic, and young adult age. Tide Stain Release consumers are more likely to purchase Tide Stain Release during larger pantry stocking trips. Brands such as Cascade, Clorox, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Tide Stain Release Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.65
% of Basket $ (median)
15.8%
Total Basket $ (median)
$54.81

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tide Stain Release Consumer Demographics

demographic
index
Female
103
Male
68
<24
72
25-34
109
35-44
104
45-54
94
55-64
84
65+
82
African American
128
Asian
119
Caucasian
94
Hispanic
131
demographic
index
Has Kids
104
No Kids
90
- $20k
112
$20k-40k
99
$40k-60k
85
$60k-80k
102
$80k-100k
107
$100k-125k
95
$125k +
112
No College
91
College
101
Adv. Degree
107

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Tide Stain Release Basket Affinity & Size

brand
basket affinity
Cascade 10.2x
Clorox 9.4x
Charmin 9.1x
Archer Farms 7.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
326

Where is Tide Stain Release Purchased?

channels
index
Dollar
503
Drug
33
Food
48
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.5x
Swiffer 1.5x
Olay 1.5x

How Did They Pay?

method
index
Cash
82
Credit
82
Debit
111
Food Stamps
41

When is Tide Stain Release Purchased?

day of week
Sun
17.2%
Mon
13.1%
Tue
11.8%
Wed
10.7%
Thu
12.2%
Fri
15.9%
Sat
19.0%
time of day
Morning
14.9%
Noon
18.6%
Afternoon
33.2%
Evening
26.6%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tide Stain Release consumers purchase?

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Why do Tide Stain Release consumers try new brands?

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Where do Tide Stain Release consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tide Stain Release Target Market

Arrow and target

Who actually buys Tide Stain Release? Do these consumers match the intended target market of Tide Stain Release?

Thought bubble

What motivates the target market to purchase Tide Stain Release?

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What other target market should Tide Stain Release look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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